Full Text Available
Note: Clicking the button above will open the full text document at the original institutional repository in a new window.
An investigation into international tourists' perceptions of Cape Town as a holiday destination : one destination - an unforgettable experience
Bibliography: leaves 283-291.
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
Marketing
2015
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
| _version_ | 1867613322344398848 |
|---|---|
| access_status_str | Open Access |
| author | Prayag, Girish |
| author_browse | Prayag, Girish |
| author_facet | Prayag, Girish |
| author_sort | Prayag, Girish |
| collection | Thesis |
| description | Bibliography: leaves 283-291. |
| format | Thesis |
| id | oai:open.uct.ac.za:11427/10968 |
| institution | University of Cape Town (South Africa) |
| language | eng |
| last_indexed | 2026-06-10T12:34:17.944Z |
| license_str | Not specified — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UCTD — University of Cape Town Open Access Repository |
| publishDate | 2015 |
| publishDateRange | 2015 |
| publishDateSort | 2015 |
| publisher | Marketing |
| publisherStr | Marketing |
| record_format | dspace |
| source_str | UCTD — University of Cape Town Open Access Repository |
| spelling | oai:open.uct.ac.za:11427/10968 An investigation into international tourists' perceptions of Cape Town as a holiday destination : one destination - an unforgettable experience Prayag, Girish Marketing and Tourism Bibliography: leaves 283-291. The fundamental product in tourism is the destination experience. Despite Cape Town offering a unique experience, the destination lacks a dear and positive brand images that persuade international tourists to visit. Currently, it cannot be ascertained how international travellers perceive brand Cape Town. As such it is felt that a significant number of tourists are being forsaken. Thus, it is imperative that research be conducted in order to gain a greater understanding of the brand, thereby enabling Cape Town to be positioned in a manner that lives up to tourists' expectations. In April 2001, the Joint Marketing Initiative was created to align the marketing efforts of the various destination-marketing organisations responsible for marketing the province of Western Cape and the city of cape Town both internationally and domestically. This is necessary to achieve consistency in image and message communication. This investigation is one of many commissioned by the Cape Metropolitan Tourism to improve stakeholders' understanding of brand Cape Town. 2015-01-02T09:06:33Z 2015-01-02T09:06:33Z 2003 Master Thesis Masters MBusSc http://hdl.handle.net/11427/10968 eng application/pdf Marketing Faculty of Commerce University of Cape Town |
| spellingShingle | Marketing and Tourism Prayag, Girish An investigation into international tourists' perceptions of Cape Town as a holiday destination : one destination - an unforgettable experience |
| thesis_degree_str | Master's |
| title | An investigation into international tourists' perceptions of Cape Town as a holiday destination : one destination - an unforgettable experience |
| title_full | An investigation into international tourists' perceptions of Cape Town as a holiday destination : one destination - an unforgettable experience |
| title_fullStr | An investigation into international tourists' perceptions of Cape Town as a holiday destination : one destination - an unforgettable experience |
| title_full_unstemmed | An investigation into international tourists' perceptions of Cape Town as a holiday destination : one destination - an unforgettable experience |
| title_short | An investigation into international tourists' perceptions of Cape Town as a holiday destination : one destination - an unforgettable experience |
| title_sort | investigation into international tourists perceptions of cape town as a holiday destination one destination an unforgettable experience |
| topic | Marketing and Tourism |
| url | http://hdl.handle.net/11427/10968 |
| work_keys_str_mv | AT prayaggirish aninvestigationintointernationaltouristsperceptionsofcapetownasaholidaydestinationonedestinationanunforgettableexperience AT prayaggirish investigationintointernationaltouristsperceptionsofcapetownasaholidaydestinationonedestinationanunforgettableexperience |