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An exploration of how non-governmental organisations market their skills training programmes to marginalised youth living in Cape Town
Includes bibliographical references.
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| Main Author: | |
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| Other Authors: | |
| Format: | Thesis |
| Language: | English |
| Published: |
Department of Social Development
2015
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| _version_ | 1867613343071600641 |
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| access_status_str | Open Access |
| author | Mulenga, Mary |
| author2 | Booyens, Margaret |
| author_browse | Booyens, Margaret Mulenga, Mary |
| author_facet | Booyens, Margaret Mulenga, Mary |
| author_sort | Mulenga, Mary |
| collection | Thesis |
| description | Includes bibliographical references. |
| format | Thesis |
| id | oai:open.uct.ac.za:11427/11166 |
| institution | University of Cape Town (South Africa) |
| language | eng |
| last_indexed | 2026-06-10T12:34:38.153Z |
| license_str | Not specified — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UCTD — University of Cape Town Open Access Repository |
| publishDate | 2015 |
| publishDateRange | 2015 |
| publishDateSort | 2015 |
| publisher | Department of Social Development |
| publisherStr | Department of Social Development |
| record_format | dspace |
| source_str | UCTD — University of Cape Town Open Access Repository |
| spelling | oai:open.uct.ac.za:11427/11166 An exploration of how non-governmental organisations market their skills training programmes to marginalised youth living in Cape Town Mulenga, Mary Booyens, Margaret Includes bibliographical references. The high levels of poverty among marginalised youth in South Africa are a source of grave concern. Studies have shown that one of the main contributions to this phenomenon is unemployment, largely resulting from low skills levels, lack of experience and minimal job opportunities. Non-governmental organisations (NGOs) play a vital role in bridging this gap by providing Skills Training Programmes (STPs) to broaden youth’s access to employment, as well as to open up opportunities for entrepreneurship. However, a previous study conducted among marginalised youth in Cape Town showed that large numbers were unaware of these STPs. The question arose in the researcher’s mind as to what NGOs were doing to market their services. The purpose of the study, therefore, was to explore marketing tools and mechanisms that NGOs use to market their STPs to marginalised youth living in Cape Town. 2015-01-03T18:11:15Z 2015-01-03T18:11:15Z 2013 Master Thesis Masters MSocSc http://hdl.handle.net/11427/11166 eng application/pdf Department of Social Development Faculty of Humanities University of Cape Town |
| spellingShingle | Mulenga, Mary An exploration of how non-governmental organisations market their skills training programmes to marginalised youth living in Cape Town |
| thesis_degree_str | Master's |
| title | An exploration of how non-governmental organisations market their skills training programmes to marginalised youth living in Cape Town |
| title_full | An exploration of how non-governmental organisations market their skills training programmes to marginalised youth living in Cape Town |
| title_fullStr | An exploration of how non-governmental organisations market their skills training programmes to marginalised youth living in Cape Town |
| title_full_unstemmed | An exploration of how non-governmental organisations market their skills training programmes to marginalised youth living in Cape Town |
| title_short | An exploration of how non-governmental organisations market their skills training programmes to marginalised youth living in Cape Town |
| title_sort | exploration of how non governmental organisations market their skills training programmes to marginalised youth living in cape town |
| url | http://hdl.handle.net/11427/11166 |
| work_keys_str_mv | AT mulengamary anexplorationofhownongovernmentalorganisationsmarkettheirskillstrainingprogrammestomarginalisedyouthlivingincapetown AT mulengamary explorationofhownongovernmentalorganisationsmarkettheirskillstrainingprogrammestomarginalisedyouthlivingincapetown |