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Interpersonal communication and brand interaction on mobile social media: South African adolescents' use of MXit, Facebook Twitter
Includes abstract.
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| Main Author: | |
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| Other Authors: | |
| Format: | Thesis |
| Language: | English |
| Published: |
Centre for Film and Media Studies
2015
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| _version_ | 1867614178338930688 |
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| access_status_str | Open Access |
| author | Griffiths, Samantha |
| author2 | Irwin, Ronald |
| author_browse | Griffiths, Samantha Irwin, Ronald |
| author_facet | Irwin, Ronald Griffiths, Samantha |
| author_sort | Griffiths, Samantha |
| collection | Thesis |
| description | Includes abstract. |
| format | Thesis |
| id | oai:open.uct.ac.za:11427/12052 |
| institution | University of Cape Town (South Africa) |
| language | eng |
| last_indexed | 2026-06-10T12:47:54.838Z |
| license_str | Not specified — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UCTD — University of Cape Town Open Access Repository |
| publishDate | 2015 |
| publishDateRange | 2015 |
| publishDateSort | 2015 |
| publisher | Centre for Film and Media Studies |
| publisherStr | Centre for Film and Media Studies |
| record_format | dspace |
| source_str | UCTD — University of Cape Town Open Access Repository |
| spelling | oai:open.uct.ac.za:11427/12052 Interpersonal communication and brand interaction on mobile social media: South African adolescents' use of MXit, Facebook Twitter Griffiths, Samantha Irwin, Ronald Film and Media Studies Includes abstract. Includes bibliographical references. This paper explores the mobile social networking patterns of a sample of Black, White and Coloured adolescents attending three different schools in Cape Town, South Africa. The researcher utilises the Uses and Gratifications theory and qualitative research methodology in the form of focus groups and one-on-one semi-structured interviews to explore what gratifications this sample of students, aged 14-7 years, derive from three mobile social networking brands - MXit, Facebook and Twitter. 2015-01-11T04:58:08Z 2015-01-11T04:58:08Z 2012 Master Thesis Masters MA http://hdl.handle.net/11427/12052 eng application/pdf Centre for Film and Media Studies Faculty of Humanities University of Cape Town |
| spellingShingle | Film and Media Studies Griffiths, Samantha Interpersonal communication and brand interaction on mobile social media: South African adolescents' use of MXit, Facebook Twitter |
| thesis_degree_str | Master's |
| title | Interpersonal communication and brand interaction on mobile social media: South African adolescents' use of MXit, Facebook Twitter |
| title_full | Interpersonal communication and brand interaction on mobile social media: South African adolescents' use of MXit, Facebook Twitter |
| title_fullStr | Interpersonal communication and brand interaction on mobile social media: South African adolescents' use of MXit, Facebook Twitter |
| title_full_unstemmed | Interpersonal communication and brand interaction on mobile social media: South African adolescents' use of MXit, Facebook Twitter |
| title_short | Interpersonal communication and brand interaction on mobile social media: South African adolescents' use of MXit, Facebook Twitter |
| title_sort | interpersonal communication and brand interaction on mobile social media south african adolescents use of mxit facebook twitter |
| topic | Film and Media Studies |
| url | http://hdl.handle.net/11427/12052 |
| work_keys_str_mv | AT griffithssamantha interpersonalcommunicationandbrandinteractiononmobilesocialmediasouthafricanadolescentsuseofmxitfacebooktwitter |