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An investigation into the ICT Vendor–Value Added Reseller (VAR) partnerships and the perceived factors that influence their relationship satisfaction in South Africa

Includes bibliographical references.

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Main Author: Hassa, Ishmael
Other Authors: Tanner, Maureen
Format: Thesis
Language:English
Published: Department of Information Systems 2016
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access_status_str Open Access
author Hassa, Ishmael
author2 Tanner, Maureen
author_browse Hassa, Ishmael
Tanner, Maureen
author_facet Tanner, Maureen
Hassa, Ishmael
author_sort Hassa, Ishmael
collection Thesis
description Includes bibliographical references.
format Thesis
id oai:open.uct.ac.za:11427/18598
institution University of Cape Town (South Africa)
language eng
last_indexed 2026-06-10T12:33:48.261Z
license_str Not specified — see source repository
provenance_str_mv Harvested via OAI-PMH from UCTD — University of Cape Town Open Access Repository
publishDate 2016
publishDateRange 2016
publishDateSort 2016
publisher Department of Information Systems
publisherStr Department of Information Systems
record_format dspace
source_str UCTD — University of Cape Town Open Access Repository
spelling oai:open.uct.ac.za:11427/18598 An investigation into the ICT Vendor–Value Added Reseller (VAR) partnerships and the perceived factors that influence their relationship satisfaction in South Africa Hassa, Ishmael Tanner, Maureen Information Systems Includes bibliographical references. The purpose of the study is to explore the perceived factors that contribute to relationship satisfaction between Information and Communication Technologies (ICT) downstream supply chain management (SCM) Vendors and Value-added Resellers (VARs) in South Africa. In addition, the study investigates the motivation for Vendor-VAR relationships as this exposes the antecedent and consequences of the perceived factors. By exploring and exposing the relationship quality in an under-researched industry and country context, the study shall illuminate the challenges faced in these critical dyads. ICT is integral to South Africa's social, economic and technological progress. The successful diffusion and adoption of ICT in South Africa hinges on Vendor-VAR relationships.The dissertation pursued qualitative research methods in which relevant experts from both ICT Vendors and VARs were interviewed. Semi-structured interviews were used to collect data. This allowed deep and underlying thoughts and feelings to be exposed without restrictions. The study draws on existing knowledge in SCM, interpersonal and business relationships. Importantly, the study utilises existing theory, which is the Interaction Approach (IA). IA is suitable for the research as it concentrates on business interactions and the outcomes thereof as they are influenced by individuals, organisations, networks and the environment. The findings of the study indicate that the four-relationship satisfaction factors contained in the "atmosphere" variable within the theory is not comprehensive enough when interpreting business relationships in the ICT industry in South Africa. There are some critical factors, which emerged, such as profitability, communication and value, that are antecedent and consequent factors to other perceived relationship satisfaction factors. For these reasons, the IA model is extended to reflect interesting and important factors that emerged from the study. In addition, the findings revealed that the "environment" variable within IA does not sufficiently represent the ICT industry in South Africa. The South African context exposes unique "environment" issues such as Broad-Based Black Economic Empowerment (B-BBEE) that has a bearing on relationship satisfaction in the ICT industry. An unexpected finding is around the deep influence ICT customers have on SCM .This inquiry minimises the gap in knowledge and is intended to encourage discussions between stakeholders and be a catalyst for further research. 2016-04-05T11:41:13Z 2016-04-05T11:41:13Z 2014 Master Thesis Masters MSc http://hdl.handle.net/11427/18598 eng application/pdf Department of Information Systems Faculty of Commerce University of Cape Town
spellingShingle Information Systems
Hassa, Ishmael
An investigation into the ICT Vendor–Value Added Reseller (VAR) partnerships and the perceived factors that influence their relationship satisfaction in South Africa
thesis_degree_str Master's
title An investigation into the ICT Vendor–Value Added Reseller (VAR) partnerships and the perceived factors that influence their relationship satisfaction in South Africa
title_full An investigation into the ICT Vendor–Value Added Reseller (VAR) partnerships and the perceived factors that influence their relationship satisfaction in South Africa
title_fullStr An investigation into the ICT Vendor–Value Added Reseller (VAR) partnerships and the perceived factors that influence their relationship satisfaction in South Africa
title_full_unstemmed An investigation into the ICT Vendor–Value Added Reseller (VAR) partnerships and the perceived factors that influence their relationship satisfaction in South Africa
title_short An investigation into the ICT Vendor–Value Added Reseller (VAR) partnerships and the perceived factors that influence their relationship satisfaction in South Africa
title_sort investigation into the ict vendor value added reseller var partnerships and the perceived factors that influence their relationship satisfaction in south africa
topic Information Systems
url http://hdl.handle.net/11427/18598
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AT hassaishmael investigationintotheictvendorvalueaddedresellervarpartnershipsandtheperceivedfactorsthatinfluencetheirrelationshipsatisfactioninsouthafrica