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Sense of Style: constructing identity and managing impressions on Lookbook.nu
This dissertation aims to explore how user-generated fashion content within the specific online community of Lookbook.nu is influenced by a set of underlying ideologies, such as beauty, power and gender to create specific and homogenous fashion identities in line with mainstream fashion trends, and...
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| Format: | Thesis |
| Language: | English |
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Centre for Film and Media Studies
2017
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| _version_ | 1867611350404956160 |
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| access_status_str | Open Access |
| author | Slemang, Zainab |
| author2 | Haupt, Adam |
| author_browse | Haupt, Adam Slemang, Zainab |
| author_facet | Haupt, Adam Slemang, Zainab |
| author_sort | Slemang, Zainab |
| collection | Thesis |
| description | This dissertation aims to explore how user-generated fashion content within the specific online community of Lookbook.nu is influenced by a set of underlying ideologies, such as beauty, power and gender to create specific and homogenous fashion identities in line with mainstream fashion trends, and which inform users' formation of identity within the structure of a community space. The aim of identifying the ideologies at play on the web site is to raise an awareness of how an individual's identity is influenced by others within his or her community space, even if that community happens to reside online. Furthermore, the means that inform the structures found on the community web site as well as the way in which the ideologies operate to maintain a certain criteria and level of fashion generated by users will be discussed in relation to identity formation. To determine how Lookbook users' perceive and portray identities on the site, semiology and multimodal discourse analysis were employed. It is important to keep in mind that while the media content in this thesis is as current as possible and while a great deal of content still exists on Lookbook, the platform is continuously evolving with new additions to its terms of use, mediums of access and overall design. |
| format | Thesis |
| id | oai:open.uct.ac.za:11427/22902 |
| institution | University of Cape Town (South Africa) |
| language | eng |
| license_str | Not specified — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UCTD — University of Cape Town Open Access Repository |
| publishDate | 2017 |
| publishDateRange | 2017 |
| publishDateSort | 2017 |
| publisher | Centre for Film and Media Studies |
| publisherStr | Centre for Film and Media Studies |
| record_format | dspace |
| source_str | UCTD — University of Cape Town Open Access Repository |
| spelling | oai:open.uct.ac.za:11427/22902 Sense of Style: constructing identity and managing impressions on Lookbook.nu Slemang, Zainab Haupt, Adam Media Studies This dissertation aims to explore how user-generated fashion content within the specific online community of Lookbook.nu is influenced by a set of underlying ideologies, such as beauty, power and gender to create specific and homogenous fashion identities in line with mainstream fashion trends, and which inform users' formation of identity within the structure of a community space. The aim of identifying the ideologies at play on the web site is to raise an awareness of how an individual's identity is influenced by others within his or her community space, even if that community happens to reside online. Furthermore, the means that inform the structures found on the community web site as well as the way in which the ideologies operate to maintain a certain criteria and level of fashion generated by users will be discussed in relation to identity formation. To determine how Lookbook users' perceive and portray identities on the site, semiology and multimodal discourse analysis were employed. It is important to keep in mind that while the media content in this thesis is as current as possible and while a great deal of content still exists on Lookbook, the platform is continuously evolving with new additions to its terms of use, mediums of access and overall design. 2017-01-23T07:51:28Z 2017-01-23T07:51:28Z 2016 Master Thesis Masters MA http://hdl.handle.net/11427/22902 eng application/pdf Centre for Film and Media Studies Faculty of Humanities University of Cape Town |
| spellingShingle | Media Studies Slemang, Zainab Sense of Style: constructing identity and managing impressions on Lookbook.nu |
| thesis_degree_str | Master's |
| title | Sense of Style: constructing identity and managing impressions on Lookbook.nu |
| title_full | Sense of Style: constructing identity and managing impressions on Lookbook.nu |
| title_fullStr | Sense of Style: constructing identity and managing impressions on Lookbook.nu |
| title_full_unstemmed | Sense of Style: constructing identity and managing impressions on Lookbook.nu |
| title_short | Sense of Style: constructing identity and managing impressions on Lookbook.nu |
| title_sort | sense of style constructing identity and managing impressions on lookbook nu |
| topic | Media Studies |
| url | http://hdl.handle.net/11427/22902 |
| work_keys_str_mv | AT slemangzainab senseofstyleconstructingidentityandmanagingimpressionsonlookbooknu |