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Radio convergence: young people's radio listening habits in Cape Town - a comparative study

The purpose of this study is to explore young people's radio listening habits in a time of radio convergence in South Africa. This study explores how the radio listening practices of youth studying and living in a township, for example Khayelitsha, differ from the practices of those who attend schoo...

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Main Author: Ngomani, Noluyolo
Other Authors: Bosch, Tanja E
Format: Thesis
Language:English
Published: Centre for Film and Media Studies 2018
Subjects:
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access_status_str Open Access
author Ngomani, Noluyolo
author2 Bosch, Tanja E
author_browse Bosch, Tanja E
Ngomani, Noluyolo
author_facet Bosch, Tanja E
Ngomani, Noluyolo
author_sort Ngomani, Noluyolo
collection Thesis
description The purpose of this study is to explore young people's radio listening habits in a time of radio convergence in South Africa. This study explores how the radio listening practices of youth studying and living in a township, for example Khayelitsha, differ from the practices of those who attend school in an urban area, for example Rondebosch, and acknowledging the University of Cape Town as a 'grey area' where diverse youth come together, by comparing Humanities and Science students. Drawing on Bourdieu's theories of capital, the study argues that various issues related to Internet access in South Africa, including communicative ecology, the historical background, and 'cultural capital' (Bourdieu, 1986; 1990), make the radio listening experience different for different groups, and strongly influence young people's radio listening habits. This argument is contextualized in relation to radio convergence which is seen through the use of social networking sites by radio stations, young people and people at large, and focusing especially on the growth of online-only radio with evidence of it being accessible to those that have access to the Internet. Furthermore, this study used both quantitative and qualitative methods to investigate the uses and gratifications as well as the social and individualistic act of radio listening, and the phenomenon of online-only radio. This study analyses the online radio stations Assembly Radio, CliffCentral and Ballz Visual Radio as case studies to show the dynamics of this medium, specifically highlighting programming, revenue, access to stations, and the reasoning behind their conception. In conclusion, the study argues that radio convergence should not be viewed as an erosion of the nature of traditional radio, but rather argues for convergence as an extension of the medium.
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id oai:open.uct.ac.za:11427/27922
institution University of Cape Town (South Africa)
language eng
last_indexed 2026-06-10T12:32:54.720Z
license_str Not specified — see source repository
provenance_str_mv Harvested via OAI-PMH from UCTD — University of Cape Town Open Access Repository
publishDate 2018
publishDateRange 2018
publishDateSort 2018
publisher Centre for Film and Media Studies
publisherStr Centre for Film and Media Studies
record_format dspace
source_str UCTD — University of Cape Town Open Access Repository
spelling oai:open.uct.ac.za:11427/27922 Radio convergence: young people's radio listening habits in Cape Town - a comparative study Ngomani, Noluyolo Bosch, Tanja E Media Studies The purpose of this study is to explore young people's radio listening habits in a time of radio convergence in South Africa. This study explores how the radio listening practices of youth studying and living in a township, for example Khayelitsha, differ from the practices of those who attend school in an urban area, for example Rondebosch, and acknowledging the University of Cape Town as a 'grey area' where diverse youth come together, by comparing Humanities and Science students. Drawing on Bourdieu's theories of capital, the study argues that various issues related to Internet access in South Africa, including communicative ecology, the historical background, and 'cultural capital' (Bourdieu, 1986; 1990), make the radio listening experience different for different groups, and strongly influence young people's radio listening habits. This argument is contextualized in relation to radio convergence which is seen through the use of social networking sites by radio stations, young people and people at large, and focusing especially on the growth of online-only radio with evidence of it being accessible to those that have access to the Internet. Furthermore, this study used both quantitative and qualitative methods to investigate the uses and gratifications as well as the social and individualistic act of radio listening, and the phenomenon of online-only radio. This study analyses the online radio stations Assembly Radio, CliffCentral and Ballz Visual Radio as case studies to show the dynamics of this medium, specifically highlighting programming, revenue, access to stations, and the reasoning behind their conception. In conclusion, the study argues that radio convergence should not be viewed as an erosion of the nature of traditional radio, but rather argues for convergence as an extension of the medium. 2018-05-03T14:16:46Z 2018-05-03T14:16:46Z 2016 Master Thesis Masters MA http://hdl.handle.net/11427/27922 eng application/pdf Centre for Film and Media Studies Faculty of Humanities University of Cape Town
spellingShingle Media Studies
Ngomani, Noluyolo
Radio convergence: young people's radio listening habits in Cape Town - a comparative study
thesis_degree_str Master's
title Radio convergence: young people's radio listening habits in Cape Town - a comparative study
title_full Radio convergence: young people's radio listening habits in Cape Town - a comparative study
title_fullStr Radio convergence: young people's radio listening habits in Cape Town - a comparative study
title_full_unstemmed Radio convergence: young people's radio listening habits in Cape Town - a comparative study
title_short Radio convergence: young people's radio listening habits in Cape Town - a comparative study
title_sort radio convergence young people s radio listening habits in cape town a comparative study
topic Media Studies
url http://hdl.handle.net/11427/27922
work_keys_str_mv AT ngomaninoluyolo radioconvergenceyoungpeoplesradiolisteninghabitsincapetownacomparativestudy