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The factors that create a successful mobile money ecosystem: Kenya vs Nigeria
This study set out to investigate factors affecting the adoption of mobile money services in Kenya and Nigeria. Using various models such as; the Technology Acceptance Model (TAM), Unified Technology Acceptance User Theory (UTAUT), Innovation Diffusion Process and demographic variables (age, sex, ed...
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| Format: | Thesis |
| Language: | English |
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Research of GSB
2018
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