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Analysing factors influencing purchase intentions, perception and culture for consumers of women’s luxury footwear in South Africa
Consumer behaviour and purchase intention are some of the most discussed topics in marketing academia and practice alike. A rich and constantly developing body of literature complements this field. However, even though many theories exist, one’s understanding remains limited in some areas. The motiv...
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| Format: | Thesis |
| Language: | English |
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School of Management Studies
2019
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