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Risk perception: how previous experiences influence the assessment of risk by immigrants in South Africa
Opportunity recognition and evaluation, or indeed creation, have been identified as critical for new venture creation. Studies have shown that they are mediated by risk perception, with some scholars arguing that the difference between entrepreneurs and non-entrepreneurs lies in how they perceive ri...
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| Format: | Thesis |
| Language: | English |
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Graduate School of Business (GSB)
2019
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