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Everyday Entrepreneurs: Documenting African Entrepreneurial Journeys
In recent years, stories of African entrepreneurship have become popular online, highlighting the journeys, success and challenges that emerging entrepreneurs experience. However, many of these stories and platforms focus mainly on opportunity entrepreneurs and exclude necessity entrepreneurs who op...
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| Other Authors: | |
| Format: | Thesis |
| Language: | English |
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Centre for Film and Media Studies
2020
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| _version_ | 1867613271090003968 |
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| access_status_str | Open Access |
| author | Mukuka, Chisanga |
| author2 | Evans, Martha |
| author_browse | Evans, Martha Mukuka, Chisanga |
| author_facet | Evans, Martha Mukuka, Chisanga |
| author_sort | Mukuka, Chisanga |
| collection | Thesis |
| description | In recent years, stories of African entrepreneurship have become popular online, highlighting the journeys, success and challenges that emerging entrepreneurs experience. However, many of these stories and platforms focus mainly on opportunity entrepreneurs and exclude necessity entrepreneurs who operate medium to small businesses, despite the fact that these entrepreneurs overwhelmingly outnumber their more affluent counterparts. Everyday Entrepreneurs is Media Creative Production undertaken with the aim of beginning to fill this gap by highlighting the narratives of some of the entrepreneurs that we encounter daily. The researcher created a web-based platform to showcase various entrepreneurial journeys. This was done by conducting qualitative interviews with seven small-to-medium business owners operating in Cape Town, South Africa, selected through a purposive sampling process. These interviews informed a series of profiles detailing the experiences of these entrepreneurs. The supporting research, as well as the motivations and experiences of the research are documented in the accompanying reflective essay. |
| format | Thesis |
| id | oai:open.uct.ac.za:11427/30927 |
| institution | University of Cape Town (South Africa) |
| language | eng |
| last_indexed | 2026-06-10T12:33:28.738Z |
| license_str | Not specified — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UCTD — University of Cape Town Open Access Repository |
| publishDate | 2020 |
| publishDateRange | 2020 |
| publishDateSort | 2020 |
| publisher | Centre for Film and Media Studies |
| publisherStr | Centre for Film and Media Studies |
| record_format | dspace |
| source_str | UCTD — University of Cape Town Open Access Repository |
| spelling | oai:open.uct.ac.za:11427/30927 Everyday Entrepreneurs: Documenting African Entrepreneurial Journeys Mukuka, Chisanga Evans, Martha Media Studies In recent years, stories of African entrepreneurship have become popular online, highlighting the journeys, success and challenges that emerging entrepreneurs experience. However, many of these stories and platforms focus mainly on opportunity entrepreneurs and exclude necessity entrepreneurs who operate medium to small businesses, despite the fact that these entrepreneurs overwhelmingly outnumber their more affluent counterparts. Everyday Entrepreneurs is Media Creative Production undertaken with the aim of beginning to fill this gap by highlighting the narratives of some of the entrepreneurs that we encounter daily. The researcher created a web-based platform to showcase various entrepreneurial journeys. This was done by conducting qualitative interviews with seven small-to-medium business owners operating in Cape Town, South Africa, selected through a purposive sampling process. These interviews informed a series of profiles detailing the experiences of these entrepreneurs. The supporting research, as well as the motivations and experiences of the research are documented in the accompanying reflective essay. 2020-02-07T13:26:04Z 2020-02-07T13:26:04Z 2019 2020-01-27T11:48:14Z Master Thesis Masters MA http://hdl.handle.net/11427/30927 eng application/pdf Centre for Film and Media Studies Faculty of Humanities |
| spellingShingle | Media Studies Mukuka, Chisanga Everyday Entrepreneurs: Documenting African Entrepreneurial Journeys |
| thesis_degree_str | Master's |
| title | Everyday Entrepreneurs: Documenting African Entrepreneurial Journeys |
| title_full | Everyday Entrepreneurs: Documenting African Entrepreneurial Journeys |
| title_fullStr | Everyday Entrepreneurs: Documenting African Entrepreneurial Journeys |
| title_full_unstemmed | Everyday Entrepreneurs: Documenting African Entrepreneurial Journeys |
| title_short | Everyday Entrepreneurs: Documenting African Entrepreneurial Journeys |
| title_sort | everyday entrepreneurs documenting african entrepreneurial journeys |
| topic | Media Studies |
| url | http://hdl.handle.net/11427/30927 |
| work_keys_str_mv | AT mukukachisanga everydayentrepreneursdocumentingafricanentrepreneurialjourneys |