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Media Coverage and the Cross Section of Stock Returns A Probe into the JSE

Through reaching a wide-ranging population of investors, both institutional and individual, mass media coverage of stocks markets can alleviate financial information frictions and consequently affect the valuation of securities even when it does not present genuine news. The empirical objective of t...

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Main Author: Modise, Kagiso Eagile
Other Authors: West, Darron
Format: Thesis
Language:English
Published: Department of Finance and Tax 2020
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access_status_str Open Access
author Modise, Kagiso Eagile
author2 West, Darron
author_browse Modise, Kagiso Eagile
West, Darron
author_facet West, Darron
Modise, Kagiso Eagile
author_sort Modise, Kagiso Eagile
collection Thesis
description Through reaching a wide-ranging population of investors, both institutional and individual, mass media coverage of stocks markets can alleviate financial information frictions and consequently affect the valuation of securities even when it does not present genuine news. The empirical objective of this research is to investigate this hypothesis by studying media reporting and changes in average stock returns. By constructing two portfolios of stocks divided into “stocks without media coverage” and “stocks with media coverage” an investigation can be carried to find out which portfolio outperforms the other and sometimes even after accounting for risk factors. Previous literature news media and the stock market has failed to address African financial markets including the Johannesburg stock exchange (JSE) market. The Johannesburg stock exchange is Africa’s oldest and largest stock market. An opportunity exists to replicate empirical work on news media reporting and changes in average returns in South Africa and Johannesburg stock exchange. The methodology employed in this study is adopted from the widespread research previously conducted in other more developed markets. Media coverage has been derived from the number of headline articles about a stock in a certain month in 23 influential South African print newspapers. Only headline articles are used to proxy for a stocks overall media attention. A systematic search of the LexisNexis database is carried out to find articles published in 23 major, influential newspapers in South Africa. The examination period is from 1 January 2013 to 31 December 2017 (a total of 7620 firm-month observations). The results indicate no statistically significant (at the 95% confidence level) outperformance of stocks without any news media reporting over stocks with news media reporting as found in more developed markets. Further analysis of data indicates that media reporting of the JSE stocks is surprisingly low and 99% of observations having only 6 headlines or less in the media. Therefore, about 1% of the observations are reported at least 7 times in the South African newspaper media.
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institution University of Cape Town (South Africa)
language eng
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license_str Not specified — see source repository
provenance_str_mv Harvested via OAI-PMH from UCTD — University of Cape Town Open Access Repository
publishDate 2020
publishDateRange 2020
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spelling oai:open.uct.ac.za:11427/31081 Media Coverage and the Cross Section of Stock Returns A Probe into the JSE Modise, Kagiso Eagile West, Darron Finance &amp Tax Through reaching a wide-ranging population of investors, both institutional and individual, mass media coverage of stocks markets can alleviate financial information frictions and consequently affect the valuation of securities even when it does not present genuine news. The empirical objective of this research is to investigate this hypothesis by studying media reporting and changes in average stock returns. By constructing two portfolios of stocks divided into “stocks without media coverage” and “stocks with media coverage” an investigation can be carried to find out which portfolio outperforms the other and sometimes even after accounting for risk factors. Previous literature news media and the stock market has failed to address African financial markets including the Johannesburg stock exchange (JSE) market. The Johannesburg stock exchange is Africa’s oldest and largest stock market. An opportunity exists to replicate empirical work on news media reporting and changes in average returns in South Africa and Johannesburg stock exchange. The methodology employed in this study is adopted from the widespread research previously conducted in other more developed markets. Media coverage has been derived from the number of headline articles about a stock in a certain month in 23 influential South African print newspapers. Only headline articles are used to proxy for a stocks overall media attention. A systematic search of the LexisNexis database is carried out to find articles published in 23 major, influential newspapers in South Africa. The examination period is from 1 January 2013 to 31 December 2017 (a total of 7620 firm-month observations). The results indicate no statistically significant (at the 95% confidence level) outperformance of stocks without any news media reporting over stocks with news media reporting as found in more developed markets. Further analysis of data indicates that media reporting of the JSE stocks is surprisingly low and 99% of observations having only 6 headlines or less in the media. Therefore, about 1% of the observations are reported at least 7 times in the South African newspaper media. 2020-02-13T09:54:26Z 2020-02-13T09:54:26Z 2019 2020-02-12T10:49:59Z Master Thesis Masters MCom http://hdl.handle.net/11427/31081 eng application/pdf Department of Finance and Tax Faculty of Commerce
spellingShingle Finance &amp
Tax
Modise, Kagiso Eagile
Media Coverage and the Cross Section of Stock Returns A Probe into the JSE
thesis_degree_str Master's
title Media Coverage and the Cross Section of Stock Returns A Probe into the JSE
title_full Media Coverage and the Cross Section of Stock Returns A Probe into the JSE
title_fullStr Media Coverage and the Cross Section of Stock Returns A Probe into the JSE
title_full_unstemmed Media Coverage and the Cross Section of Stock Returns A Probe into the JSE
title_short Media Coverage and the Cross Section of Stock Returns A Probe into the JSE
title_sort media coverage and the cross section of stock returns a probe into the jse
topic Finance &amp
Tax
url http://hdl.handle.net/11427/31081
work_keys_str_mv AT modisekagisoeagile mediacoverageandthecrosssectionofstockreturnsaprobeintothejse