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Digital Divide: Investigating the integration of marketing and ICTs for South African retailers expanding throughout Africa

Information Communication Technologies are increasingly used in organisations’ market expansion strategies. These Information communication technologies provide organisations with opportunities such as ease of communication and movement of resources, making the entry into new markets a faster and le...

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Bibliographic Details
Main Author: Hill, Bethany
Other Authors: Chigada, Joel
Format: Thesis
Language:English
Published: School of Management Studies 2020
Subjects:
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