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An exploration of media repertoires in South Africa: 2002-2014
This dissertation explores trends in media engagement in South Africa over a period from 2002 until 2014. It utilises data from the South African Audience Research Foundation’s All Media and Products Surveys. Using factor analysis, six media repertoires are identified and, utilising structural equat...
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| Other Authors: | |
| Format: | Thesis |
| Language: | English |
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Department of Statistical Sciences
2020
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| _version_ | 1867613152438386688 |
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| access_status_str | Open Access |
| author | Bakker, Hans-Peter |
| author2 | Durbach, Ian |
| author_browse | Bakker, Hans-Peter Durbach, Ian |
| author_facet | Durbach, Ian Bakker, Hans-Peter |
| author_sort | Bakker, Hans-Peter |
| collection | Thesis |
| description | This dissertation explores trends in media engagement in South Africa over a period from 2002 until 2014. It utilises data from the South African Audience Research Foundation’s All Media and Products Surveys. Using factor analysis, six media repertoires are identified and, utilising structural equation modelling, marginal means for various demographic categories by year are estimated. Measurement error is determined with the aid of bootstrapping. These estimates are plotted to provide visual aids in interpreting model parameters. The findings show general declines in engagement with traditional media and growth in internet engagement, but these trends can vary markedly for different demographic groups. The findings also show that for many South Africans traditional media such as television remain dominant. |
| format | Thesis |
| id | oai:open.uct.ac.za:11427/31542 |
| institution | University of Cape Town (South Africa) |
| language | eng |
| last_indexed | 2026-06-10T12:31:35.974Z |
| license_str | Not specified — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UCTD — University of Cape Town Open Access Repository |
| publishDate | 2020 |
| publishDateRange | 2020 |
| publishDateSort | 2020 |
| publisher | Department of Statistical Sciences |
| publisherStr | Department of Statistical Sciences |
| record_format | dspace |
| source_str | UCTD — University of Cape Town Open Access Repository |
| spelling | oai:open.uct.ac.za:11427/31542 An exploration of media repertoires in South Africa: 2002-2014 Bakker, Hans-Peter Durbach, Ian Data Science This dissertation explores trends in media engagement in South Africa over a period from 2002 until 2014. It utilises data from the South African Audience Research Foundation’s All Media and Products Surveys. Using factor analysis, six media repertoires are identified and, utilising structural equation modelling, marginal means for various demographic categories by year are estimated. Measurement error is determined with the aid of bootstrapping. These estimates are plotted to provide visual aids in interpreting model parameters. The findings show general declines in engagement with traditional media and growth in internet engagement, but these trends can vary markedly for different demographic groups. The findings also show that for many South Africans traditional media such as television remain dominant. 2020-03-11T09:36:07Z 2020-03-11T09:36:07Z 2019 2020-03-11T09:09:09Z Master Thesis Masters MSc http://hdl.handle.net/11427/31542 eng application/pdf Department of Statistical Sciences Faculty of Science |
| spellingShingle | Data Science Bakker, Hans-Peter An exploration of media repertoires in South Africa: 2002-2014 |
| thesis_degree_str | Master's |
| title | An exploration of media repertoires in South Africa: 2002-2014 |
| title_full | An exploration of media repertoires in South Africa: 2002-2014 |
| title_fullStr | An exploration of media repertoires in South Africa: 2002-2014 |
| title_full_unstemmed | An exploration of media repertoires in South Africa: 2002-2014 |
| title_short | An exploration of media repertoires in South Africa: 2002-2014 |
| title_sort | exploration of media repertoires in south africa 2002 2014 |
| topic | Data Science |
| url | http://hdl.handle.net/11427/31542 |
| work_keys_str_mv | AT bakkerhanspeter anexplorationofmediarepertoiresinsouthafrica20022014 AT bakkerhanspeter explorationofmediarepertoiresinsouthafrica20022014 |