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Corporate sustainability and responsibility in the Cape Winelands
Several studies have examined the business case of corporate sustainability and responsibility (CSR) but there is less evidence which demonstrates the lasting positive impact of CSR on society. This exploratory study examines the perceptions of business responsibility in the wine industry from the s...
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| Format: | Thesis |
| Language: | English |
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Department of Sociology
2020
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| _version_ | 1867613166096089088 |
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| access_status_str | Open Access |
| author | Deffee, Abigail |
| author2 | Maree, Johannes |
| author_browse | Deffee, Abigail Maree, Johannes |
| author_facet | Maree, Johannes Deffee, Abigail |
| author_sort | Deffee, Abigail |
| collection | Thesis |
| description | Several studies have examined the business case of corporate sustainability and responsibility (CSR) but there is less evidence which demonstrates the lasting positive impact of CSR on society. This exploratory study examines the perceptions of business responsibility in the wine industry from the social perspective. Bound by the legacies of slavery, the Cape wine industry has been shaped by unequal social, racial and cultural dynamics of power since the 1600s. The qualitative research approach adopted was designed so as to draw out insights from key decision-makers via nine semi-structured interviews. Positioned within a holistic framework, and drawing upon systems thinking, this research produced a number of key findings. Firstly, there is some evidence of systemic CSR in the dataset; firms placed explicit emphasis on the training and upskilling of previously marginalised groups, and took collective responsibility for solving social problems. There were examples of business creativity in establishing share schemes, although the success of these in remedying deep structural inequalities remains unclear. Secondly, the findings provide evidence of paternalistic behaviours on wine estates operating within existing hegemonic power structures. The participants’ experiences of social initiatives largely equates to the empowerment of community groups via specific benevolent projects. The main conclusion drawn is that CSR in the Winelands commonly manifests as a mutation of entrenched paternalism, and thus is not a substitute for broader structural reform. |
| format | Thesis |
| id | oai:open.uct.ac.za:11427/31831 |
| institution | University of Cape Town (South Africa) |
| language | eng |
| last_indexed | 2026-06-10T12:31:48.735Z |
| license_str | Not specified — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UCTD — University of Cape Town Open Access Repository |
| publishDate | 2020 |
| publishDateRange | 2020 |
| publishDateSort | 2020 |
| publisher | Department of Sociology |
| publisherStr | Department of Sociology |
| record_format | dspace |
| source_str | UCTD — University of Cape Town Open Access Repository |
| spelling | oai:open.uct.ac.za:11427/31831 Corporate sustainability and responsibility in the Cape Winelands Deffee, Abigail Maree, Johannes Corporate sustainability and responsibility wine industry skills development South Africa Several studies have examined the business case of corporate sustainability and responsibility (CSR) but there is less evidence which demonstrates the lasting positive impact of CSR on society. This exploratory study examines the perceptions of business responsibility in the wine industry from the social perspective. Bound by the legacies of slavery, the Cape wine industry has been shaped by unequal social, racial and cultural dynamics of power since the 1600s. The qualitative research approach adopted was designed so as to draw out insights from key decision-makers via nine semi-structured interviews. Positioned within a holistic framework, and drawing upon systems thinking, this research produced a number of key findings. Firstly, there is some evidence of systemic CSR in the dataset; firms placed explicit emphasis on the training and upskilling of previously marginalised groups, and took collective responsibility for solving social problems. There were examples of business creativity in establishing share schemes, although the success of these in remedying deep structural inequalities remains unclear. Secondly, the findings provide evidence of paternalistic behaviours on wine estates operating within existing hegemonic power structures. The participants’ experiences of social initiatives largely equates to the empowerment of community groups via specific benevolent projects. The main conclusion drawn is that CSR in the Winelands commonly manifests as a mutation of entrenched paternalism, and thus is not a substitute for broader structural reform. 2020-05-08T07:08:08Z 2020-05-08T07:08:08Z 2019 2020-05-06T01:31:40Z Master Thesis Masters MPhil https://hdl.handle.net/11427/31831 eng application/pdf Department of Sociology Faculty of Humanities |
| spellingShingle | Corporate sustainability and responsibility wine industry skills development South Africa Deffee, Abigail Corporate sustainability and responsibility in the Cape Winelands |
| thesis_degree_str | Master's |
| title | Corporate sustainability and responsibility in the Cape Winelands |
| title_full | Corporate sustainability and responsibility in the Cape Winelands |
| title_fullStr | Corporate sustainability and responsibility in the Cape Winelands |
| title_full_unstemmed | Corporate sustainability and responsibility in the Cape Winelands |
| title_short | Corporate sustainability and responsibility in the Cape Winelands |
| title_sort | corporate sustainability and responsibility in the cape winelands |
| topic | Corporate sustainability and responsibility wine industry skills development South Africa |
| url | https://hdl.handle.net/11427/31831 |
| work_keys_str_mv | AT deffeeabigail corporatesustainabilityandresponsibilityinthecapewinelands |