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Subjective-Objective-Subjective: The Science Of Propaganda

This thesis discusses the following: 1. That, while advertising practitioners employ various levels of scientific endeavour (particularly strategic insight development, but also research, demographic data collection, and other objective tools of the trade), its final output is ultimately nonscientif...

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Bibliographic Details
Main Author: Bain, Jonathan
Other Authors: Salazar, Philippe-Joseph
Format: Thesis
Language:English
Published: Department of Private Law 2020
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