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Building a model to improve front end project conceptualisation: introducing the Project Conceptualisation Canvas

Project management has seen significant growth which has been beneficial to academics and practitioners in the field alike. However, the alarming trend of project underperformance continues. This points to an apparent relevance gap in Project Management. One of the areas that has been highlighted as...

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Main Author: Van Niekerk, Cordi
Other Authors: Sewchurran, Kosheek
Format: Thesis
Language:English
Published: Graduate School of Business (GSB) 2020
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access_status_str Open Access
author Van Niekerk, Cordi
author2 Sewchurran, Kosheek
author_browse Sewchurran, Kosheek
Van Niekerk, Cordi
author_facet Sewchurran, Kosheek
Van Niekerk, Cordi
author_sort Van Niekerk, Cordi
collection Thesis
description Project management has seen significant growth which has been beneficial to academics and practitioners in the field alike. However, the alarming trend of project underperformance continues. This points to an apparent relevance gap in Project Management. One of the areas that has been highlighted as an important area for further study to improve this situation is project front end management. Using Design Science as research methodology, the knowledge contribution of this research is an artefact called, the Project Conceptualisation Canvas. The Project Conceptualisation Canvas represents a process to be followed to ensure that the conceptualisation phases of potential projects are adequately performed. The Project Conceptualisation Canvas was developed using as input the results of the systematic review of literature on the typical challenges that occur during project conceptualisation. The Project Conceptualisation Canvas was evaluated through two sets of focus groups which confirmed that it contributes towards the improvement of project conceptualisation practice. The relevance of the contribution of the Project Conceptualisation Canvas is that it will improve decision making during the project conceptualisation and selection process which will ultimately result into improved project delivery and reduced opportunity cost that results from underperforming projects.
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institution University of Cape Town (South Africa)
language eng
last_indexed 2026-06-10T12:32:52.713Z
license_str Not specified — see source repository
provenance_str_mv Harvested via OAI-PMH from UCTD — University of Cape Town Open Access Repository
publishDate 2020
publishDateRange 2020
publishDateSort 2020
publisher Graduate School of Business (GSB)
publisherStr Graduate School of Business (GSB)
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source_str UCTD — University of Cape Town Open Access Repository
spelling oai:open.uct.ac.za:11427/32368 Building a model to improve front end project conceptualisation: introducing the Project Conceptualisation Canvas Van Niekerk, Cordi Sewchurran, Kosheek Business Project management has seen significant growth which has been beneficial to academics and practitioners in the field alike. However, the alarming trend of project underperformance continues. This points to an apparent relevance gap in Project Management. One of the areas that has been highlighted as an important area for further study to improve this situation is project front end management. Using Design Science as research methodology, the knowledge contribution of this research is an artefact called, the Project Conceptualisation Canvas. The Project Conceptualisation Canvas represents a process to be followed to ensure that the conceptualisation phases of potential projects are adequately performed. The Project Conceptualisation Canvas was developed using as input the results of the systematic review of literature on the typical challenges that occur during project conceptualisation. The Project Conceptualisation Canvas was evaluated through two sets of focus groups which confirmed that it contributes towards the improvement of project conceptualisation practice. The relevance of the contribution of the Project Conceptualisation Canvas is that it will improve decision making during the project conceptualisation and selection process which will ultimately result into improved project delivery and reduced opportunity cost that results from underperforming projects. 2020-11-10T14:29:36Z 2020-11-10T14:29:36Z 2020 2020-11-10T09:44:57Z Doctoral Thesis Doctoral PhD http://hdl.handle.net/11427/32368 eng application/pdf Graduate School of Business (GSB) Faculty of Commerce
spellingShingle Business
Van Niekerk, Cordi
Building a model to improve front end project conceptualisation: introducing the Project Conceptualisation Canvas
thesis_degree_str Doctoral
title Building a model to improve front end project conceptualisation: introducing the Project Conceptualisation Canvas
title_full Building a model to improve front end project conceptualisation: introducing the Project Conceptualisation Canvas
title_fullStr Building a model to improve front end project conceptualisation: introducing the Project Conceptualisation Canvas
title_full_unstemmed Building a model to improve front end project conceptualisation: introducing the Project Conceptualisation Canvas
title_short Building a model to improve front end project conceptualisation: introducing the Project Conceptualisation Canvas
title_sort building a model to improve front end project conceptualisation introducing the project conceptualisation canvas
topic Business
url http://hdl.handle.net/11427/32368
work_keys_str_mv AT vanniekerkcordi buildingamodeltoimprovefrontendprojectconceptualisationintroducingtheprojectconceptualisationcanvas