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Efficiency comparison of online and offline markets: evidence from the two largest U.S. retailers
The online market has developed into an equally strong competitor to the offline market. This study examines the market efficiency of the U.S. online and offline market based on the price level, price dispersion, price elasticity and menu cost. A direct comparison of all four market efficiency crite...
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| Format: | Thesis |
| Language: | English |
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University of Cape Town
2020
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