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Factors influencing the decision to transition from Multi-Channel to Omni-Channel – A Banking Perspective
Banking through insufficiently coordinated and non-integrated channels (Multi-Channel) is slowly being discarded. With Omni-Channel banking, where channels are integrated and data and information are shared across cross channels, customers are in control of the channels they wish to use. Factors inf...
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| Format: | Thesis |
| Language: | English |
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Department of Information Systems
2021
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