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Facebook's ‘white genocide' problem: a sociotechnical exploration of problematic information, shareability, and social correction in a South African context

A relatively small, but highly visible group of South Africans believe that farm attacks/murders (and other crimes against whites) constitute a targeted ‘white genocide'. Their beliefs have found support and corroboration in various online spaces, but especially within ‘alternative news' Facebook pa...

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Main Author: Barraclough, Jessica Ann
Other Authors: Wasserman, Hermanus
Format: Thesis
Language:English
Published: Centre for Film and Media Studies 2021
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access_status_str Open Access
author Barraclough, Jessica Ann
author2 Wasserman, Hermanus
author_browse Barraclough, Jessica Ann
Wasserman, Hermanus
author_facet Wasserman, Hermanus
Barraclough, Jessica Ann
author_sort Barraclough, Jessica Ann
collection Thesis
description A relatively small, but highly visible group of South Africans believe that farm attacks/murders (and other crimes against whites) constitute a targeted ‘white genocide'. Their beliefs have found support and corroboration in various online spaces, but especially within ‘alternative news' Facebook pages. This case study is used as an opportunity to apply a sociotechnical model of media effects to a very real disinformation problem that continues to inflame race relations in South Africa. Three pivotal questions are addressed, relating to (1) how Facebook users on farm attack/murder-focused pages engage with problematic information (fake news) and why; (2) the qualitative and affordance/format-related themes of posts with the highest share counts on these pages; and (3) the common themes of discourse used in defensive responses to social corrections of false information. Findings suggest that South Africa's ‘white genocide' problem is more deep-set than other more ephemeral ‘fake news' stories, especially due to stark racial and political dichotomies, reflected by the post comment sections herein. Group identities and cognitive biases work to sustain the disproportional media ‘spectacle' of gratuitous farm attacks/murders against white South Africans, and leverage Facebook's platform affordances to do so.
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institution University of Cape Town (South Africa)
language eng
last_indexed 2026-06-10T12:32:20.328Z
license_str Not specified — see source repository
provenance_str_mv Harvested via OAI-PMH from UCTD — University of Cape Town Open Access Repository
publishDate 2021
publishDateRange 2021
publishDateSort 2021
publisher Centre for Film and Media Studies
publisherStr Centre for Film and Media Studies
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source_str UCTD — University of Cape Town Open Access Repository
spelling oai:open.uct.ac.za:11427/33636 Facebook's ‘white genocide' problem: a sociotechnical exploration of problematic information, shareability, and social correction in a South African context Barraclough, Jessica Ann Wasserman, Hermanus Media Studies A relatively small, but highly visible group of South Africans believe that farm attacks/murders (and other crimes against whites) constitute a targeted ‘white genocide'. Their beliefs have found support and corroboration in various online spaces, but especially within ‘alternative news' Facebook pages. This case study is used as an opportunity to apply a sociotechnical model of media effects to a very real disinformation problem that continues to inflame race relations in South Africa. Three pivotal questions are addressed, relating to (1) how Facebook users on farm attack/murder-focused pages engage with problematic information (fake news) and why; (2) the qualitative and affordance/format-related themes of posts with the highest share counts on these pages; and (3) the common themes of discourse used in defensive responses to social corrections of false information. Findings suggest that South Africa's ‘white genocide' problem is more deep-set than other more ephemeral ‘fake news' stories, especially due to stark racial and political dichotomies, reflected by the post comment sections herein. Group identities and cognitive biases work to sustain the disproportional media ‘spectacle' of gratuitous farm attacks/murders against white South Africans, and leverage Facebook's platform affordances to do so. 2021-07-20T08:58:42Z 2021-07-20T08:58:42Z 2021 2021-07-15T10:19:36Z Master Thesis Masters MA http://hdl.handle.net/11427/33636 eng application/pdf Centre for Film and Media Studies Faculty of Humanities
spellingShingle Media Studies
Barraclough, Jessica Ann
Facebook's ‘white genocide' problem: a sociotechnical exploration of problematic information, shareability, and social correction in a South African context
thesis_degree_str Master's
title Facebook's ‘white genocide' problem: a sociotechnical exploration of problematic information, shareability, and social correction in a South African context
title_full Facebook's ‘white genocide' problem: a sociotechnical exploration of problematic information, shareability, and social correction in a South African context
title_fullStr Facebook's ‘white genocide' problem: a sociotechnical exploration of problematic information, shareability, and social correction in a South African context
title_full_unstemmed Facebook's ‘white genocide' problem: a sociotechnical exploration of problematic information, shareability, and social correction in a South African context
title_short Facebook's ‘white genocide' problem: a sociotechnical exploration of problematic information, shareability, and social correction in a South African context
title_sort facebook s white genocide problem a sociotechnical exploration of problematic information shareability and social correction in a south african context
topic Media Studies
url http://hdl.handle.net/11427/33636
work_keys_str_mv AT barracloughjessicaann facebookswhitegenocideproblemasociotechnicalexplorationofproblematicinformationshareabilityandsocialcorrectioninasouthafricancontext