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Conversion intentions amongst South African interns in time of COVID-19: An application of the Theory of Planned Behavior

Internships provide students with the unique opportunity to experience what working for a particular organisation will entail, while simultaneously giving the organisation a chance to evaluate the students' work capabilities and cultural fit before offering them a full-time employment contract. As a...

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Main Author: Archary, Kendra
Other Authors: Bagraim, Jeffrey
Format: Thesis
Language:English
Published: Organisational Psychology 2022
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access_status_str Open Access
author Archary, Kendra
author2 Bagraim, Jeffrey
author_browse Archary, Kendra
Bagraim, Jeffrey
author_facet Bagraim, Jeffrey
Archary, Kendra
author_sort Archary, Kendra
collection Thesis
description Internships provide students with the unique opportunity to experience what working for a particular organisation will entail, while simultaneously giving the organisation a chance to evaluate the students' work capabilities and cultural fit before offering them a full-time employment contract. As a result, internships have necessitated deeper understanding, from researchers and employers alike, of what impacts intern conversion rates within host organisations. Drawing on the Theory of Planned Behaviour (TPB) (Ajzen, 1991) this study explored the intention toward conversion into full-time employment within host organisations of the South African intern. The study employed a quantitative design to test the hypotheses that behavioural beliefs (attitudinal beliefs, subjective normative beliefs, and perceived behavioural control beliefs) would influence the intention to convert. A total of 210 respondents completed an online survey. The sample consisted of interns from three South African organisations. Confirmatory Factor Analysis (CFA) of the measurement and structural models found that the hypothesised models fit the data moderately well. Results of the regression analysis showed that both attitudes and subjective norms were significant in determining intention towards converting into full-time employment, however, perceived behavioural control and perceptions of COVID-19 were not significant determinants of conversion behaviour. The study makes three contributions to the literature. First, TPB can be a useful framework to explain interns' intention to convert. Second, the utility of the TPB framework for conversion intentions was established. Third, this study contributes to limited research on the topic and the findings call for longer-term research on intern conversion in the South African context with larger sample groups.
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institution University of Cape Town (South Africa)
language eng
last_indexed 2026-06-10T12:33:17.409Z
license_str Not specified — see source repository
provenance_str_mv Harvested via OAI-PMH from UCTD — University of Cape Town Open Access Repository
publishDate 2022
publishDateRange 2022
publishDateSort 2022
publisher Organisational Psychology
publisherStr Organisational Psychology
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source_str UCTD — University of Cape Town Open Access Repository
spelling oai:open.uct.ac.za:11427/35630 Conversion intentions amongst South African interns in time of COVID-19: An application of the Theory of Planned Behavior Archary, Kendra Bagraim, Jeffrey Conversion intention the theory of planned behaviour attitudes subjective norms perceived behavioural control perceptions of COVID-19 Internships provide students with the unique opportunity to experience what working for a particular organisation will entail, while simultaneously giving the organisation a chance to evaluate the students' work capabilities and cultural fit before offering them a full-time employment contract. As a result, internships have necessitated deeper understanding, from researchers and employers alike, of what impacts intern conversion rates within host organisations. Drawing on the Theory of Planned Behaviour (TPB) (Ajzen, 1991) this study explored the intention toward conversion into full-time employment within host organisations of the South African intern. The study employed a quantitative design to test the hypotheses that behavioural beliefs (attitudinal beliefs, subjective normative beliefs, and perceived behavioural control beliefs) would influence the intention to convert. A total of 210 respondents completed an online survey. The sample consisted of interns from three South African organisations. Confirmatory Factor Analysis (CFA) of the measurement and structural models found that the hypothesised models fit the data moderately well. Results of the regression analysis showed that both attitudes and subjective norms were significant in determining intention towards converting into full-time employment, however, perceived behavioural control and perceptions of COVID-19 were not significant determinants of conversion behaviour. The study makes three contributions to the literature. First, TPB can be a useful framework to explain interns' intention to convert. Second, the utility of the TPB framework for conversion intentions was established. Third, this study contributes to limited research on the topic and the findings call for longer-term research on intern conversion in the South African context with larger sample groups. 2022-02-01T10:42:12Z 2022-02-01T10:42:12Z 2021 2022-01-31T11:03:52Z Master Thesis Masters MPhil http://hdl.handle.net/11427/35630 eng application/pdf Organisational Psychology Faculty of Commerce
spellingShingle Conversion intention
the theory of planned behaviour
attitudes
subjective norms
perceived behavioural control
perceptions of COVID-19
Archary, Kendra
Conversion intentions amongst South African interns in time of COVID-19: An application of the Theory of Planned Behavior
thesis_degree_str Master's
title Conversion intentions amongst South African interns in time of COVID-19: An application of the Theory of Planned Behavior
title_full Conversion intentions amongst South African interns in time of COVID-19: An application of the Theory of Planned Behavior
title_fullStr Conversion intentions amongst South African interns in time of COVID-19: An application of the Theory of Planned Behavior
title_full_unstemmed Conversion intentions amongst South African interns in time of COVID-19: An application of the Theory of Planned Behavior
title_short Conversion intentions amongst South African interns in time of COVID-19: An application of the Theory of Planned Behavior
title_sort conversion intentions amongst south african interns in time of covid 19 an application of the theory of planned behavior
topic Conversion intention
the theory of planned behaviour
attitudes
subjective norms
perceived behavioural control
perceptions of COVID-19
url http://hdl.handle.net/11427/35630
work_keys_str_mv AT archarykendra conversionintentionsamongstsouthafricaninternsintimeofcovid19anapplicationofthetheoryofplannedbehavior