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A mixed method media analysis of the representation of the South African National Health Insurance Policy in the mainstream media from 2011 to 2019

Media is a crucial factor in shaping public opinion and setting policy agendas. There is limited research on the role of media in health policy processes in low- and middle-income countries. This study profiles South Africa as a case example, currently in the process of implementing a major health p...

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Main Author: Bust, Lynn Hazel
Other Authors: Olivier, Jill
Format: Thesis
Language:English
Published: Department of Public Health and Family Medicine 2022
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access_status_str Open Access
author Bust, Lynn Hazel
author2 Olivier, Jill
author_browse Bust, Lynn Hazel
Olivier, Jill
author_facet Olivier, Jill
Bust, Lynn Hazel
author_sort Bust, Lynn Hazel
collection Thesis
description Media is a crucial factor in shaping public opinion and setting policy agendas. There is limited research on the role of media in health policy processes in low- and middle-income countries. This study profiles South Africa as a case example, currently in the process of implementing a major health policy reform, National Health Insurance (NHI). A descriptive, mixed methods study was conducted in five phases. Evidence was gathered through a scoping review of secondary literature; discourse analysis of global policy documents on universal health coverage and South African NHI policy documents; and a content and discourse analysis of South African print and online media texts focused on NHI. Representations in the media were analysed and dominant discourses that might influence the policy process were identified. Dominant discourses in SA media were identified relating to ‘health as a global public good', biopolitics, and corruption. Media representations focused on political contestation and the impact of NHI on elite actors. Representations in the media did not acknowledge the lived reality of most of the South African population. The discourses identified might influence the policy process by reinforcing socially dominant discourses and power structures, and hindering public participation. This might reinforce current inequalities in the health system, with negative repercussions for access to health care. This study highlights the need to understand mainstream media as part of a people centred health system, particularly in the context of universal health coverage reforms such as NHI. This would require the formation of collaborative and sustainable networks of policy actors, including actors within media, to develop strategies to counter-act harmful representations in the media that might reinforce inequalities and prevent successful implementation of NHI. Strategies should also investigate how to leverage media within health policy processes to decrease inequalities and increase access to health care. Research should be undertaken to explore media in other diverse formats and languages, and in other contexts, particularly low- and middle-income countries, to further understand media's role in health policy processes.
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institution University of Cape Town (South Africa)
language eng
last_indexed 2026-06-10T12:33:35.758Z
license_str Not specified — see source repository
provenance_str_mv Harvested via OAI-PMH from UCTD — University of Cape Town Open Access Repository
publishDate 2022
publishDateRange 2022
publishDateSort 2022
publisher Department of Public Health and Family Medicine
publisherStr Department of Public Health and Family Medicine
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spelling oai:open.uct.ac.za:11427/35651 A mixed method media analysis of the representation of the South African National Health Insurance Policy in the mainstream media from 2011 to 2019 Bust, Lynn Hazel Olivier, Jill Whyle, Eleanor Health Systems Media is a crucial factor in shaping public opinion and setting policy agendas. There is limited research on the role of media in health policy processes in low- and middle-income countries. This study profiles South Africa as a case example, currently in the process of implementing a major health policy reform, National Health Insurance (NHI). A descriptive, mixed methods study was conducted in five phases. Evidence was gathered through a scoping review of secondary literature; discourse analysis of global policy documents on universal health coverage and South African NHI policy documents; and a content and discourse analysis of South African print and online media texts focused on NHI. Representations in the media were analysed and dominant discourses that might influence the policy process were identified. Dominant discourses in SA media were identified relating to ‘health as a global public good', biopolitics, and corruption. Media representations focused on political contestation and the impact of NHI on elite actors. Representations in the media did not acknowledge the lived reality of most of the South African population. The discourses identified might influence the policy process by reinforcing socially dominant discourses and power structures, and hindering public participation. This might reinforce current inequalities in the health system, with negative repercussions for access to health care. This study highlights the need to understand mainstream media as part of a people centred health system, particularly in the context of universal health coverage reforms such as NHI. This would require the formation of collaborative and sustainable networks of policy actors, including actors within media, to develop strategies to counter-act harmful representations in the media that might reinforce inequalities and prevent successful implementation of NHI. Strategies should also investigate how to leverage media within health policy processes to decrease inequalities and increase access to health care. Research should be undertaken to explore media in other diverse formats and languages, and in other contexts, particularly low- and middle-income countries, to further understand media's role in health policy processes. 2022-02-09T08:15:00Z 2022-02-09T08:15:00Z 2021 2022-01-31T11:05:58Z Master Thesis Masters MPH http://hdl.handle.net/11427/35651 eng application/pdf Department of Public Health and Family Medicine Faculty of Health Sciences
spellingShingle Health Systems
Bust, Lynn Hazel
A mixed method media analysis of the representation of the South African National Health Insurance Policy in the mainstream media from 2011 to 2019
thesis_degree_str Master's
title A mixed method media analysis of the representation of the South African National Health Insurance Policy in the mainstream media from 2011 to 2019
title_full A mixed method media analysis of the representation of the South African National Health Insurance Policy in the mainstream media from 2011 to 2019
title_fullStr A mixed method media analysis of the representation of the South African National Health Insurance Policy in the mainstream media from 2011 to 2019
title_full_unstemmed A mixed method media analysis of the representation of the South African National Health Insurance Policy in the mainstream media from 2011 to 2019
title_short A mixed method media analysis of the representation of the South African National Health Insurance Policy in the mainstream media from 2011 to 2019
title_sort mixed method media analysis of the representation of the south african national health insurance policy in the mainstream media from 2011 to 2019
topic Health Systems
url http://hdl.handle.net/11427/35651
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AT bustlynnhazel mixedmethodmediaanalysisoftherepresentationofthesouthafricannationalhealthinsurancepolicyinthemainstreammediafrom2011to2019