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An investigation of the components that influence the purchase decision of Congolese millennials in the Democratic Republic of Congo informal clothing market
Informal markets for fashion are a growing phenomenon around the world and more specifically in the Democratic Republic of Congo. In different cities in the Democratic Republic of Congo, there are tents housing vendors who sell second-hand clothes. These markets are becoming the millennials' shoppin...
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| Language: | English |
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Department of Mathematics and Applied Mathematics
2022
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