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The role of trademarks and geographical Indications in advancing economic development in developing countries in Africa: an investigation into Zimbabwe and South Africa

Small and Medium Enterprises (SMEs) and small scale farming constitute an integral part of African economies. These small scale producers, however, face significant challenges in market access, marketing, advertising, and developing the reputation of their products and services. In this respect, app...

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Main Author: Musiza, Charlene
Other Authors: Schonwetter, Tobias
Format: Thesis
Language:English
Published: Department of Commercial Law 2022
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access_status_str Open Access
author Musiza, Charlene
author2 Schonwetter, Tobias
author_browse Musiza, Charlene
Schonwetter, Tobias
author_facet Schonwetter, Tobias
Musiza, Charlene
author_sort Musiza, Charlene
collection Thesis
description Small and Medium Enterprises (SMEs) and small scale farming constitute an integral part of African economies. These small scale producers, however, face significant challenges in market access, marketing, advertising, and developing the reputation of their products and services. In this respect, appropriate intellectual property (IP) strategies could be leveraged, particularly where producers come together as a collective. The focus of this thesis is to explore options on how developing countries in Africa can begin to think about using trademarks and geographical indications for SMEs and small scale farmers. The international legal framework for the protection of trademarks and geographical indications has shaped the national legal regimes of countries. There is, however, flexibility in the type of legal protection strategy that could be utilised by small scale producers – trademark, certification mark, collective mark, geographical indication – but these options have not been sufficiently adopted for such producers. This thesis examines the legal frameworks for protection in Zimbabwe and South Africa and submits that by developing clusters to improve the efficiency of small scale producers and strengthening producer associations, governments can set the framework upon which to develop capacity to use trademarks and geographical indications. Using a case study, the thesis identifies issues that impede the adoption of trademarks and geographical indications, among these, institutional deficiencies, insufficient knowledge of trademarks and geographical indications and limited access to legal information. It proposes legislative and regulatory changes to enhance uptake of trademark and geographical indication protection and proposes identifying strategic clusters that could use these IP rights.
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institution University of Cape Town (South Africa)
language eng
last_indexed 2026-06-10T12:31:54.917Z
license_str Not specified — see source repository
provenance_str_mv Harvested via OAI-PMH from UCTD — University of Cape Town Open Access Repository
publishDate 2022
publishDateRange 2022
publishDateSort 2022
publisher Department of Commercial Law
publisherStr Department of Commercial Law
record_format dspace
source_str UCTD — University of Cape Town Open Access Repository
spelling oai:open.uct.ac.za:11427/35947 The role of trademarks and geographical Indications in advancing economic development in developing countries in Africa: an investigation into Zimbabwe and South Africa Musiza, Charlene Schonwetter, Tobias commercial law Small and Medium Enterprises (SMEs) and small scale farming constitute an integral part of African economies. These small scale producers, however, face significant challenges in market access, marketing, advertising, and developing the reputation of their products and services. In this respect, appropriate intellectual property (IP) strategies could be leveraged, particularly where producers come together as a collective. The focus of this thesis is to explore options on how developing countries in Africa can begin to think about using trademarks and geographical indications for SMEs and small scale farmers. The international legal framework for the protection of trademarks and geographical indications has shaped the national legal regimes of countries. There is, however, flexibility in the type of legal protection strategy that could be utilised by small scale producers – trademark, certification mark, collective mark, geographical indication – but these options have not been sufficiently adopted for such producers. This thesis examines the legal frameworks for protection in Zimbabwe and South Africa and submits that by developing clusters to improve the efficiency of small scale producers and strengthening producer associations, governments can set the framework upon which to develop capacity to use trademarks and geographical indications. Using a case study, the thesis identifies issues that impede the adoption of trademarks and geographical indications, among these, institutional deficiencies, insufficient knowledge of trademarks and geographical indications and limited access to legal information. It proposes legislative and regulatory changes to enhance uptake of trademark and geographical indication protection and proposes identifying strategic clusters that could use these IP rights. 2022-03-06T18:26:43Z 2022-03-06T18:26:43Z 2021 2022-03-06T18:25:39Z Doctoral Thesis Doctoral PhD http://hdl.handle.net/11427/35947 eng application/pdf Department of Commercial Law Faculty of Law
spellingShingle commercial law
Musiza, Charlene
The role of trademarks and geographical Indications in advancing economic development in developing countries in Africa: an investigation into Zimbabwe and South Africa
thesis_degree_str Doctoral
title The role of trademarks and geographical Indications in advancing economic development in developing countries in Africa: an investigation into Zimbabwe and South Africa
title_full The role of trademarks and geographical Indications in advancing economic development in developing countries in Africa: an investigation into Zimbabwe and South Africa
title_fullStr The role of trademarks and geographical Indications in advancing economic development in developing countries in Africa: an investigation into Zimbabwe and South Africa
title_full_unstemmed The role of trademarks and geographical Indications in advancing economic development in developing countries in Africa: an investigation into Zimbabwe and South Africa
title_short The role of trademarks and geographical Indications in advancing economic development in developing countries in Africa: an investigation into Zimbabwe and South Africa
title_sort role of trademarks and geographical indications in advancing economic development in developing countries in africa an investigation into zimbabwe and south africa
topic commercial law
url http://hdl.handle.net/11427/35947
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