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Exploring the factors affecting employee motivation to be innovative on product development: A case study for Woolworths South Africa
The global business industry is greatly affected by revolutionised human knowledge that requires a continued understanding of human preferences, needs and wants. Motivation to innovate must be understood when marketers aim for business success. Business success is seen in customer satisfaction and e...
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| Format: | Thesis |
| Language: | English |
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Marketing
2022
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