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Authenticity, Commodification of the Self, and Micro-Influencers: An in-depth analysis into the online identity construction of South African micro-influencers within the Western Cape
The aim of this paper was to engage with the ways in which micro-influencers within the Western Cape construct their online identities on Instagram. Theories of critical political economy of the media, self-branding, and the commodification of the self were applied to the context of micro-influencer...
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| Format: | Thesis |
| Language: | English |
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Centre for Film and Media Studies
2022
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