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Copyright and film: the impact of style

The modern landscape of the film industry has facilitated an erosion of originality, in respect of both content and style. With significantly greater emphasis placed on the profitability of blockbuster cinema, the underlying creative process is now characterised largely by a crosspollination of idea...

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Main Author: Joubert, Josua
Other Authors: Tong, Lee-Ann
Format: Thesis
Language:English
Published: Department of Commercial Law 2023
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access_status_str Open Access
author Joubert, Josua
author2 Tong, Lee-Ann
author_browse Joubert, Josua
Tong, Lee-Ann
author_facet Tong, Lee-Ann
Joubert, Josua
author_sort Joubert, Josua
collection Thesis
description The modern landscape of the film industry has facilitated an erosion of originality, in respect of both content and style. With significantly greater emphasis placed on the profitability of blockbuster cinema, the underlying creative process is now characterised largely by a crosspollination of ideas and appropriation of specific stylistic choices. Logically, the first line of defence for the protection of one's ideas will be found in intellectual property law, and when considering the regulation of artistic and literary works, one specifically looks to copyright law. As it currently stands, however, the concept of film ‘style' does not at all factor into the operation of copyright law in South Africa nor does it play a significant role in other jurisdictions – the reason for which will be investigated. It is the goal of this dissertation to illustrate why the lack of attention given to concept of style by intellectual property law results in a failure to address the appropriation of style that occurs in modern filmmaking. Practically speaking, it is currently possible for a film to copy the established style of another director and profit from it without even needing to offer credit to the original creator of that style. This dissertation submits that, where the original film in question is proven to rely on the originality of its style – both critically and monetarily – then the appropriation of this style can lead to an unjust copying of one's work, and that protecting such work through consideration of its style, does not create an undue disturbance in the balance between stifling and promoting creativity. Therefore, there is potentially a gap in the law which can be filled by a suggested guideline, and this guideline may aid courts in incorporating film style into the consideration of a copyright infringement claim.
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institution University of Cape Town (South Africa)
language eng
last_indexed 2026-06-10T12:32:21.936Z
license_str Not specified — see source repository
provenance_str_mv Harvested via OAI-PMH from UCTD — University of Cape Town Open Access Repository
publishDate 2023
publishDateRange 2023
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source_str UCTD — University of Cape Town Open Access Repository
spelling oai:open.uct.ac.za:11427/36964 Copyright and film: the impact of style Joubert, Josua Tong, Lee-Ann Commercial Law The modern landscape of the film industry has facilitated an erosion of originality, in respect of both content and style. With significantly greater emphasis placed on the profitability of blockbuster cinema, the underlying creative process is now characterised largely by a crosspollination of ideas and appropriation of specific stylistic choices. Logically, the first line of defence for the protection of one's ideas will be found in intellectual property law, and when considering the regulation of artistic and literary works, one specifically looks to copyright law. As it currently stands, however, the concept of film ‘style' does not at all factor into the operation of copyright law in South Africa nor does it play a significant role in other jurisdictions – the reason for which will be investigated. It is the goal of this dissertation to illustrate why the lack of attention given to concept of style by intellectual property law results in a failure to address the appropriation of style that occurs in modern filmmaking. Practically speaking, it is currently possible for a film to copy the established style of another director and profit from it without even needing to offer credit to the original creator of that style. This dissertation submits that, where the original film in question is proven to rely on the originality of its style – both critically and monetarily – then the appropriation of this style can lead to an unjust copying of one's work, and that protecting such work through consideration of its style, does not create an undue disturbance in the balance between stifling and promoting creativity. Therefore, there is potentially a gap in the law which can be filled by a suggested guideline, and this guideline may aid courts in incorporating film style into the consideration of a copyright infringement claim. 2023-02-22T09:13:13Z 2023-02-22T09:13:13Z 2022 2023-02-20T12:59:46Z Master Thesis Masters LLM http://hdl.handle.net/11427/36964 eng application/pdf Department of Commercial Law Faculty of Law
spellingShingle Commercial Law
Joubert, Josua
Copyright and film: the impact of style
thesis_degree_str Master's
title Copyright and film: the impact of style
title_full Copyright and film: the impact of style
title_fullStr Copyright and film: the impact of style
title_full_unstemmed Copyright and film: the impact of style
title_short Copyright and film: the impact of style
title_sort copyright and film the impact of style
topic Commercial Law
url http://hdl.handle.net/11427/36964
work_keys_str_mv AT joubertjosua copyrightandfilmtheimpactofstyle