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The influence of the roles of mobile-phone users on the adoption of m-commerce activities the case of Kenya
Mobile technologies arrival and phenomenal growth have moved the boundaries of how business transactions are conducted today, i.e., the emergence of mobile commerce (m-commerce). Mcommerce presumes mobility, broad reach, ubiquity, convenience, and localization of devices and users. As a result, M-co...
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| Format: | Thesis |
| Language: | English |
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Department of Information Systems
2023
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