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How audio-visual stimuli in automated asynchronous video interviews affect applicant reactions: social presence, fairness and organisational attractiveness
Over the past decade, the use of asynchronous video interviews (AVIs) has increased exponentially, largely spurred by ongoing technological progress and shifts to remote work. Although prior research shows interview design can influence applicant reactions, the effect of video interview design facto...
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| Format: | Thesis |
| Language: | English |
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Organisational Psychology
2023
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| _version_ | 1867613282909552640 |
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| access_status_str | Open Access |
| author | Patel, Ahmed |
| author2 | de Kock, Francois |
| author_browse | Patel, Ahmed de Kock, Francois |
| author_facet | de Kock, Francois Patel, Ahmed |
| author_sort | Patel, Ahmed |
| collection | Thesis |
| description | Over the past decade, the use of asynchronous video interviews (AVIs) has increased exponentially, largely spurred by ongoing technological progress and shifts to remote work. Although prior research shows interview design can influence applicant reactions, the effect of video interview design factors on interviewee reactions remains unclear. The present study determines the influence of AVI stimulus format (text-based vs. audio-visual questions) on applicant perceptions of social presence, fairness and organisational attractiveness. To this end, a between-subjects posttest-only experimental design was used in two separate samples (South African sample, N = 58; USA sample, N = 169, Combined samples, N = 227). Participants were randomly assigned to either the control or experimental group. Participants completed a mock interview on a commercially available AVI platform and then answered a questionnaire measuring perceptions of social presence, fairness, and organisational attractiveness. Bootstrapped independent sample t-tests and serial mediation were used to test the hypotheses. Within Sample 1, applicant perceptions of social presence, fairness and organisational attractiveness were higher for the audio-visual and text-based AVIs, thereby supporting the proposition that audio-visual stimuli lead to higher perceptions of social presence, fairness and organisational attractiveness. Conversely, Sample 2's findings were non-significant (p > .05). While there were mixed results, the findings of this study provide preliminary evidence which suggests that within the South African context, audio-visual stimuli can be used in AVIs. Organisations in the American context should pay close attention to the effects of AVI stimulus format on applicant reactions as the findings from the American sample were not conclusive. Future research should investigate applicant reactions to different forms of AVI stimulus during a multi-stage selection process |
| format | Thesis |
| id | oai:open.uct.ac.za:11427/37679 |
| institution | University of Cape Town (South Africa) |
| language | eng |
| last_indexed | 2026-06-10T12:33:40.116Z |
| license_str | Not specified — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UCTD — University of Cape Town Open Access Repository |
| publishDate | 2023 |
| publishDateRange | 2023 |
| publishDateSort | 2023 |
| publisher | Organisational Psychology |
| publisherStr | Organisational Psychology |
| record_format | dspace |
| source_str | UCTD — University of Cape Town Open Access Repository |
| spelling | oai:open.uct.ac.za:11427/37679 How audio-visual stimuli in automated asynchronous video interviews affect applicant reactions: social presence, fairness and organisational attractiveness Patel, Ahmed de Kock, Francois asynchronous video interview applicant reactions fairness social presence organisational attractiveness selection interview modular approach experiment multisample mediation Over the past decade, the use of asynchronous video interviews (AVIs) has increased exponentially, largely spurred by ongoing technological progress and shifts to remote work. Although prior research shows interview design can influence applicant reactions, the effect of video interview design factors on interviewee reactions remains unclear. The present study determines the influence of AVI stimulus format (text-based vs. audio-visual questions) on applicant perceptions of social presence, fairness and organisational attractiveness. To this end, a between-subjects posttest-only experimental design was used in two separate samples (South African sample, N = 58; USA sample, N = 169, Combined samples, N = 227). Participants were randomly assigned to either the control or experimental group. Participants completed a mock interview on a commercially available AVI platform and then answered a questionnaire measuring perceptions of social presence, fairness, and organisational attractiveness. Bootstrapped independent sample t-tests and serial mediation were used to test the hypotheses. Within Sample 1, applicant perceptions of social presence, fairness and organisational attractiveness were higher for the audio-visual and text-based AVIs, thereby supporting the proposition that audio-visual stimuli lead to higher perceptions of social presence, fairness and organisational attractiveness. Conversely, Sample 2's findings were non-significant (p > .05). While there were mixed results, the findings of this study provide preliminary evidence which suggests that within the South African context, audio-visual stimuli can be used in AVIs. Organisations in the American context should pay close attention to the effects of AVI stimulus format on applicant reactions as the findings from the American sample were not conclusive. Future research should investigate applicant reactions to different forms of AVI stimulus during a multi-stage selection process 2023-04-12T10:20:49Z 2023-04-12T10:20:49Z 2022 2023-04-12T10:20:07Z Master Thesis Masters MCom http://hdl.handle.net/11427/37679 eng application/pdf Organisational Psychology Faculty of Commerce |
| spellingShingle | asynchronous video interview applicant reactions fairness social presence organisational attractiveness selection interview modular approach experiment multisample mediation Patel, Ahmed How audio-visual stimuli in automated asynchronous video interviews affect applicant reactions: social presence, fairness and organisational attractiveness |
| thesis_degree_str | Master's |
| title | How audio-visual stimuli in automated asynchronous video interviews affect applicant reactions: social presence, fairness and organisational attractiveness |
| title_full | How audio-visual stimuli in automated asynchronous video interviews affect applicant reactions: social presence, fairness and organisational attractiveness |
| title_fullStr | How audio-visual stimuli in automated asynchronous video interviews affect applicant reactions: social presence, fairness and organisational attractiveness |
| title_full_unstemmed | How audio-visual stimuli in automated asynchronous video interviews affect applicant reactions: social presence, fairness and organisational attractiveness |
| title_short | How audio-visual stimuli in automated asynchronous video interviews affect applicant reactions: social presence, fairness and organisational attractiveness |
| title_sort | how audio visual stimuli in automated asynchronous video interviews affect applicant reactions social presence fairness and organisational attractiveness |
| topic | asynchronous video interview applicant reactions fairness social presence organisational attractiveness selection interview modular approach experiment multisample mediation |
| url | http://hdl.handle.net/11427/37679 |
| work_keys_str_mv | AT patelahmed howaudiovisualstimuliinautomatedasynchronousvideointerviewsaffectapplicantreactionssocialpresencefairnessandorganisationalattractiveness |