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Perceptions of value consumption of digital business platforms by informal sector Traders in South Africa
This research project is a quantitative enquiry focused specifically on the value consumption of digital business platforms (DBP's) in relation to how informal sector traders (IST's) are using them to buy, sell and market their product and services in their daily trade functions. This study has adop...
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| Format: | Thesis |
| Language: | English |
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Graduate School of Business (GSB)
2023
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