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Customer experience as an antecedent to market orientation: a mixed methods study of postgraduate students
Market Orientation and Customer Experience are both constructs that belong to the world of business. It has now become necessary for universities to also embrace these business concepts in order to remain relevant and competitive, given the vast changes in Higher Education landscapes globally. Previ...
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| Format: | Thesis |
| Language: | English |
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Graduate School of Business (GSB)
2023
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