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An exploratory study into the experiences and challenges of founders of non-profit organisation in the Western Cape with specific reference to fundraising

New Non-profit Organisations (NPOs) are being registered daily. They are established by passionate individuals committed to providing critical services in support of the national development agenda and the global Sustainable Development Goals (SDGs). They therefore form an integral part of a broader...

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Main Author: Schuller, Raymond
Other Authors: Atmore, Eric
Format: Thesis
Language:English
Published: Department of Social Development 2023
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access_status_str Open Access
author Schuller, Raymond
author2 Atmore, Eric
author_browse Atmore, Eric
Schuller, Raymond
author_facet Atmore, Eric
Schuller, Raymond
author_sort Schuller, Raymond
collection Thesis
description New Non-profit Organisations (NPOs) are being registered daily. They are established by passionate individuals committed to providing critical services in support of the national development agenda and the global Sustainable Development Goals (SDGs). They therefore form an integral part of a broader ecosystem to ensure a just, equitable and fair society. Unlike for-profit enterprises, donor funding constitutes the single largest source of income for most NPOs. Because of the high levels of donor dependency by many NPOs, fundraising becomes critical and very often the most challenging activity for many NPOs. Given the fundraising challenges and volatile, uncertain, complex and ambiguous (VUCA) environments in which NPOs operate, this exploratory research study reflects on the motivations why founders of NPOs based in the Western Cape started NPOs and their experience and challenges with respect to sustaining these organisations. In particular, it explores: • The main motivations and rationale by founders to start NPOs; • The fundraising experience of founders; • The extent to which founders of NPOs prioritised fundraising; and • How the fundraising role and practice evolved over time The study examined several texts on the motivation and fundraising experience of founders of NPOs as part of a literature review. The research question and methodology is based on this literature review. Non-probability purposive sampling was used for this research study. Twenty founders of NPOs based in the Western Cape participated in the study using a semistructured interview schedule. Ethics clearance for the study was received from the University of Cape Town, Department of Social Development. The dissertation expands on existing knowledge regarding motivations for registering NPOs and the levels of personal investment required by founders. It makes a number of findings with the respect to fundraising as a strategic competency and the importance of fundraising capability. The study confirms that very few founders have prior fundraising and NPO experience and that fundraising is not significantly prioritised as a strategic imperative. I intend for some of the findings to serve as guidance to individuals planning to start a new NPO, of the important role of fundraising which can ultimately ensure the long-term sustainability of the organisation they plan to launch. The research study concludes with a set of recommendations prospective founders could consider when contemplating starting a new NPO.
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institution University of Cape Town (South Africa)
language eng
last_indexed 2026-06-10T12:33:19.547Z
license_str Not specified — see source repository
provenance_str_mv Harvested via OAI-PMH from UCTD — University of Cape Town Open Access Repository
publishDate 2023
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spelling oai:open.uct.ac.za:11427/38140 An exploratory study into the experiences and challenges of founders of non-profit organisation in the Western Cape with specific reference to fundraising Schuller, Raymond Atmore, Eric Social Policy and Management New Non-profit Organisations (NPOs) are being registered daily. They are established by passionate individuals committed to providing critical services in support of the national development agenda and the global Sustainable Development Goals (SDGs). They therefore form an integral part of a broader ecosystem to ensure a just, equitable and fair society. Unlike for-profit enterprises, donor funding constitutes the single largest source of income for most NPOs. Because of the high levels of donor dependency by many NPOs, fundraising becomes critical and very often the most challenging activity for many NPOs. Given the fundraising challenges and volatile, uncertain, complex and ambiguous (VUCA) environments in which NPOs operate, this exploratory research study reflects on the motivations why founders of NPOs based in the Western Cape started NPOs and their experience and challenges with respect to sustaining these organisations. In particular, it explores: • The main motivations and rationale by founders to start NPOs; • The fundraising experience of founders; • The extent to which founders of NPOs prioritised fundraising; and • How the fundraising role and practice evolved over time The study examined several texts on the motivation and fundraising experience of founders of NPOs as part of a literature review. The research question and methodology is based on this literature review. Non-probability purposive sampling was used for this research study. Twenty founders of NPOs based in the Western Cape participated in the study using a semistructured interview schedule. Ethics clearance for the study was received from the University of Cape Town, Department of Social Development. The dissertation expands on existing knowledge regarding motivations for registering NPOs and the levels of personal investment required by founders. It makes a number of findings with the respect to fundraising as a strategic competency and the importance of fundraising capability. The study confirms that very few founders have prior fundraising and NPO experience and that fundraising is not significantly prioritised as a strategic imperative. I intend for some of the findings to serve as guidance to individuals planning to start a new NPO, of the important role of fundraising which can ultimately ensure the long-term sustainability of the organisation they plan to launch. The research study concludes with a set of recommendations prospective founders could consider when contemplating starting a new NPO. 2023-07-19T11:47:51Z 2023-07-19T11:47:51Z 2023 2023-07-19T11:46:43Z Master Thesis Masters Masters http://hdl.handle.net/11427/38140 eng application/pdf Department of Social Development Faculty of Humanities
spellingShingle Social Policy and Management
Schuller, Raymond
An exploratory study into the experiences and challenges of founders of non-profit organisation in the Western Cape with specific reference to fundraising
thesis_degree_str Master's
title An exploratory study into the experiences and challenges of founders of non-profit organisation in the Western Cape with specific reference to fundraising
title_full An exploratory study into the experiences and challenges of founders of non-profit organisation in the Western Cape with specific reference to fundraising
title_fullStr An exploratory study into the experiences and challenges of founders of non-profit organisation in the Western Cape with specific reference to fundraising
title_full_unstemmed An exploratory study into the experiences and challenges of founders of non-profit organisation in the Western Cape with specific reference to fundraising
title_short An exploratory study into the experiences and challenges of founders of non-profit organisation in the Western Cape with specific reference to fundraising
title_sort exploratory study into the experiences and challenges of founders of non profit organisation in the western cape with specific reference to fundraising
topic Social Policy and Management
url http://hdl.handle.net/11427/38140
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