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Images as tools of social control: an analysis of the production of identities in contemporary mass-culture

The multi-media paintings and works on paper which form the basis of my work are in essence an attempt to subvert the production of identities in contemporary mass-culture. In employing the term "mass-culture" I wish to refer to a network of interlinked forms which dominate contemporary existence. T...

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Main Author: Garner Bafa, James
Other Authors: Atkinson, K
Format: Thesis
Language:English
Published: Michaelis School of Fine Art 2023
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access_status_str Open Access
author Garner Bafa, James
author2 Atkinson, K
author_browse Atkinson, K
Garner Bafa, James
author_facet Atkinson, K
Garner Bafa, James
author_sort Garner Bafa, James
collection Thesis
description The multi-media paintings and works on paper which form the basis of my work are in essence an attempt to subvert the production of identities in contemporary mass-culture. In employing the term "mass-culture" I wish to refer to a network of interlinked forms which dominate contemporary existence. The mass-media are commonly cited as the major players with respect to mass-culture, entrenching commodity-fetishism and systems of stereotypes which play a vital role in determining social norms. These "stereotypes" are continually being adapted in order to facilitate the illusion of being new, relevant and fashionable. At the same time this process encourages an insatiable appetite for new images and fashions, to the extent that culture and fashion converge. Despite the fact that these mass-cultural stereotypes appear to be in a constant state of flux, it is important to realise that the vast majority of these changes are changes in appearance alone. The mind-sets behind the masks remain largely unchanged, as too do the aspirations and fears these images embody.
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institution University of Cape Town (South Africa)
language eng
last_indexed 2026-06-10T12:31:52.071Z
license_str Not specified — see source repository
provenance_str_mv Harvested via OAI-PMH from UCTD — University of Cape Town Open Access Repository
publishDate 2023
publishDateRange 2023
publishDateSort 2023
publisher Michaelis School of Fine Art
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spelling oai:open.uct.ac.za:11427/38778 Images as tools of social control: an analysis of the production of identities in contemporary mass-culture Garner Bafa, James Atkinson, K Fine Art The multi-media paintings and works on paper which form the basis of my work are in essence an attempt to subvert the production of identities in contemporary mass-culture. In employing the term "mass-culture" I wish to refer to a network of interlinked forms which dominate contemporary existence. The mass-media are commonly cited as the major players with respect to mass-culture, entrenching commodity-fetishism and systems of stereotypes which play a vital role in determining social norms. These "stereotypes" are continually being adapted in order to facilitate the illusion of being new, relevant and fashionable. At the same time this process encourages an insatiable appetite for new images and fashions, to the extent that culture and fashion converge. Despite the fact that these mass-cultural stereotypes appear to be in a constant state of flux, it is important to realise that the vast majority of these changes are changes in appearance alone. The mind-sets behind the masks remain largely unchanged, as too do the aspirations and fears these images embody. 2023-09-19T15:10:38Z 2023-09-19T15:10:38Z 1993 2023-09-19T15:10:18Z Master Thesis Masters MFA http://hdl.handle.net/11427/38778 eng application/pdf Michaelis School of Fine Art Faculty of Humanities
spellingShingle Fine Art
Garner Bafa, James
Images as tools of social control: an analysis of the production of identities in contemporary mass-culture
thesis_degree_str Master's
title Images as tools of social control: an analysis of the production of identities in contemporary mass-culture
title_full Images as tools of social control: an analysis of the production of identities in contemporary mass-culture
title_fullStr Images as tools of social control: an analysis of the production of identities in contemporary mass-culture
title_full_unstemmed Images as tools of social control: an analysis of the production of identities in contemporary mass-culture
title_short Images as tools of social control: an analysis of the production of identities in contemporary mass-culture
title_sort images as tools of social control an analysis of the production of identities in contemporary mass culture
topic Fine Art
url http://hdl.handle.net/11427/38778
work_keys_str_mv AT garnerbafajames imagesastoolsofsocialcontrolananalysisoftheproductionofidentitiesincontemporarymassculture