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Re-introducing prize-linked savings products in South Africa through business model innovation
The aim of this research study was to determine how business model innovation can be used to re-introduce prize-linked savings (PLS) products in South Africa in the context of the illegalization of FNB's Million-a-Month-Account (MaMa) by the Supreme Court of Appeals ruling in 2008. The study first e...
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| Format: | Thesis |
| Language: | English |
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Graduate School of Business (GSB)
2024
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