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What mediates the effects of market orientation on performance?: the case of high technology companies in South Africa
Conventional market orientation philosophy holds that behavioural and philosophical cultural aspects of marketing are fundamental to an organisation. Prior research on strategic orientation in marketing research has focused on the construct of market orientation, which has been shown to have strong...
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| Format: | Thesis |
| Language: | English |
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Graduate School of Business (GSB)
2024
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