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Marketing strategies of multinational enterprises and their adaption to culturally distant host countries
This research study explored how multinational enterprises (MNEs) adapt their marketing strategies to the level of cultural distance in their host countries. The research topic is relevant today as companies continue to expand their reach and enter countries which may have a high level of cultural d...
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| Format: | Thesis |
| Language: | English |
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Graduate School of Business (GSB)
2024
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