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Entrepreneurial Intentions of South African university students: an application of the theory of planned behaviour

This study investigated the Entrepreneurial Intentions (EI) of South African students at three universities in the Western Cape, using the Theory of Planned Behaviour (TPB). The research employed a two-phase design, starting with a less dominant qualitative exploration through nine interviews with s...

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Main Author: Brenner, Bianca
Other Authors: Bagraim, Jeffrey
Format: Thesis
Language:English
Published: Organisational Psychology 2025
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access_status_str Open Access
author Brenner, Bianca
author2 Bagraim, Jeffrey
author_browse Bagraim, Jeffrey
Brenner, Bianca
author_facet Bagraim, Jeffrey
Brenner, Bianca
author_sort Brenner, Bianca
collection Thesis
description This study investigated the Entrepreneurial Intentions (EI) of South African students at three universities in the Western Cape, using the Theory of Planned Behaviour (TPB). The research employed a two-phase design, starting with a less dominant qualitative exploration through nine interviews with students. Subsequently, a more prominent quantitative phase was carried out using an online survey questionnaire. The primary objective was to determine whether the TPB model influences EI over and above situational factors (prior entrepreneurial experience and knowledge of entrepreneurial support) and demographic variables. Contextual measures obtained from the qualitative phase, such as load-shedding and the South African economy, were also incorporated into the questionnaire. Usable responses were received from 523 students (N = 523), allowing for rigorous statistical analyses, including Confirmatory Factor Analysis, Exploratory Factor Analysis, and reliability assessments. Hierarchical Regression Analyses indicated that the TPB explained approximately 48.8% of the variance in EI over and above the situational, demographic and contextual factors. Of all the predictors of EI examined in this study, only race and prior entrepreneurial experience were found to significantly add to the predictive power of TPB in explaining EI. The findings suggest that the TPB influences EI among South African students, over and above situational, demographic and contextual factors.
format Thesis
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institution University of Cape Town (South Africa)
language eng
last_indexed 2026-06-10T12:33:26.520Z
license_str Not specified — see source repository
provenance_str_mv Harvested via OAI-PMH from UCTD — University of Cape Town Open Access Repository
publishDate 2025
publishDateRange 2025
publishDateSort 2025
publisher Organisational Psychology
publisherStr Organisational Psychology
record_format dspace
source_str UCTD — University of Cape Town Open Access Repository
spelling oai:open.uct.ac.za:11427/40802 Entrepreneurial Intentions of South African university students: an application of the theory of planned behaviour Brenner, Bianca Bagraim, Jeffrey entrepreneurship entrepreneurial intention theory of planned behaviour attitudes subjective norms perceived behavioural control This study investigated the Entrepreneurial Intentions (EI) of South African students at three universities in the Western Cape, using the Theory of Planned Behaviour (TPB). The research employed a two-phase design, starting with a less dominant qualitative exploration through nine interviews with students. Subsequently, a more prominent quantitative phase was carried out using an online survey questionnaire. The primary objective was to determine whether the TPB model influences EI over and above situational factors (prior entrepreneurial experience and knowledge of entrepreneurial support) and demographic variables. Contextual measures obtained from the qualitative phase, such as load-shedding and the South African economy, were also incorporated into the questionnaire. Usable responses were received from 523 students (N = 523), allowing for rigorous statistical analyses, including Confirmatory Factor Analysis, Exploratory Factor Analysis, and reliability assessments. Hierarchical Regression Analyses indicated that the TPB explained approximately 48.8% of the variance in EI over and above the situational, demographic and contextual factors. Of all the predictors of EI examined in this study, only race and prior entrepreneurial experience were found to significantly add to the predictive power of TPB in explaining EI. The findings suggest that the TPB influences EI among South African students, over and above situational, demographic and contextual factors. 2025-01-15T09:18:25Z 2025-01-15T09:18:25Z 2024 2025-01-15T09:14:43Z Thesis / Dissertation Masters MSc http://hdl.handle.net/11427/40802 eng application/pdf Organisational Psychology Faculty of Commerce University of Cape Town
spellingShingle entrepreneurship
entrepreneurial intention
theory of planned behaviour
attitudes
subjective norms
perceived behavioural control
Brenner, Bianca
Entrepreneurial Intentions of South African university students: an application of the theory of planned behaviour
thesis_degree_str Master's
title Entrepreneurial Intentions of South African university students: an application of the theory of planned behaviour
title_full Entrepreneurial Intentions of South African university students: an application of the theory of planned behaviour
title_fullStr Entrepreneurial Intentions of South African university students: an application of the theory of planned behaviour
title_full_unstemmed Entrepreneurial Intentions of South African university students: an application of the theory of planned behaviour
title_short Entrepreneurial Intentions of South African university students: an application of the theory of planned behaviour
title_sort entrepreneurial intentions of south african university students an application of the theory of planned behaviour
topic entrepreneurship
entrepreneurial intention
theory of planned behaviour
attitudes
subjective norms
perceived behavioural control
url http://hdl.handle.net/11427/40802
work_keys_str_mv AT brennerbianca entrepreneurialintentionsofsouthafricanuniversitystudentsanapplicationofthetheoryofplannedbehaviour