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Challenging Universality: gender portrayals in television commercials in South Africa and Germany
This study explored gender portrayals in television commercials in South Africa and Germany. Quantitative content analysis is commonly used in cross-cultural advertising research, often relying on codebooks developed in one cultural context and applied universally. Guided by a decolonial perspective...
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| Format: | Thesis |
| Language: | English English |
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Centre for Film and Media Studies
2025
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