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Personal finance: a statistical analysis of the habits and behaviours of the South African consumer

Understanding consumer spending behavior and the efficacy of budget setting is crucial in managing personal finances. This dissertation employs clustering methodologies and statistical models to explore the intricate dynamics of financial habits and their relationship with budget establishment using...

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Main Author: Rajak, Ehsaan
Other Authors: Little, Francesca
Format: Thesis
Language:Eng
Published: Department of Statistical Sciences 2025
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access_status_str Open Access
author Rajak, Ehsaan
author2 Little, Francesca
author_browse Little, Francesca
Rajak, Ehsaan
author_facet Little, Francesca
Rajak, Ehsaan
author_sort Rajak, Ehsaan
collection Thesis
description Understanding consumer spending behavior and the efficacy of budget setting is crucial in managing personal finances. This dissertation employs clustering methodologies and statistical models to explore the intricate dynamics of financial habits and their relationship with budget establishment using longitudinal spending data from the 22seven platform. The initial chapters delve into the analysis of consumer spending behavior through various clustering techniques, unveiling fundamental drivers of spending patterns. While highlighting the role of spending control in distinguishing consumer clusters, the study emphasizes its correlation with wealth creation potential. Subsequently, the investigation into the impact of budget setting on expenditure habits reveals compelling evidence. Individuals who set a budget exhibited a significant reduction in spending, indicating an average decrease of approximately 38% compared to non-budget setters. However, limitations in observational data analysis, including incomplete financial account linkage and potential sample bias, caution against drawing absolute conclusions. This dissertation underscores the complexity of consumer financial decision-making, calling for continued exploration and refinement of methodologies to better grasp the nuanced interplay between budget setting and expenditure patterns. While providing valuable insights, this study serves as a stepping stone for future research, encouraging a deeper understanding of effective spending control, the balance between consumption and savings, and the broader efficacy of budgeting in managing overspend.
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language Eng
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license_str Not specified — see source repository
provenance_str_mv Harvested via OAI-PMH from UCTD — University of Cape Town Open Access Repository
publishDate 2025
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spelling oai:open.uct.ac.za:11427/41280 Personal finance: a statistical analysis of the habits and behaviours of the South African consumer Rajak, Ehsaan Little, Francesca Statistical Sciences Understanding consumer spending behavior and the efficacy of budget setting is crucial in managing personal finances. This dissertation employs clustering methodologies and statistical models to explore the intricate dynamics of financial habits and their relationship with budget establishment using longitudinal spending data from the 22seven platform. The initial chapters delve into the analysis of consumer spending behavior through various clustering techniques, unveiling fundamental drivers of spending patterns. While highlighting the role of spending control in distinguishing consumer clusters, the study emphasizes its correlation with wealth creation potential. Subsequently, the investigation into the impact of budget setting on expenditure habits reveals compelling evidence. Individuals who set a budget exhibited a significant reduction in spending, indicating an average decrease of approximately 38% compared to non-budget setters. However, limitations in observational data analysis, including incomplete financial account linkage and potential sample bias, caution against drawing absolute conclusions. This dissertation underscores the complexity of consumer financial decision-making, calling for continued exploration and refinement of methodologies to better grasp the nuanced interplay between budget setting and expenditure patterns. While providing valuable insights, this study serves as a stepping stone for future research, encouraging a deeper understanding of effective spending control, the balance between consumption and savings, and the broader efficacy of budgeting in managing overspend. 2025-03-27T11:36:21Z 2025-03-27T11:36:21Z 2024 2025-03-27T11:25:24Z Thesis / Dissertation Masters MSc http://hdl.handle.net/11427/41280 Eng application/pdf Department of Statistical Sciences Faculty of Science University of Cape Town
spellingShingle Statistical Sciences
Rajak, Ehsaan
Personal finance: a statistical analysis of the habits and behaviours of the South African consumer
thesis_degree_str Master's
title Personal finance: a statistical analysis of the habits and behaviours of the South African consumer
title_full Personal finance: a statistical analysis of the habits and behaviours of the South African consumer
title_fullStr Personal finance: a statistical analysis of the habits and behaviours of the South African consumer
title_full_unstemmed Personal finance: a statistical analysis of the habits and behaviours of the South African consumer
title_short Personal finance: a statistical analysis of the habits and behaviours of the South African consumer
title_sort personal finance a statistical analysis of the habits and behaviours of the south african consumer
topic Statistical Sciences
url http://hdl.handle.net/11427/41280
work_keys_str_mv AT rajakehsaan personalfinanceastatisticalanalysisofthehabitsandbehavioursofthesouthafricanconsumer