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Investigating the factors that drive social commerce purchase intention amongst the millennials in South Africa
Social media has become fundamental to companies, as well as consumers. Its existence has produced new opportunities and introduced options like ‘social commerce' whereby consumers and firms can sell goods and services on social media platforms. Due to the evolution of marketing from 1.0 to 4.0, the...
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| Language: | English English |
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School of Management Studies
2025
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