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Big data analytics strategy formulation: a case study of big data analytics organizations in South Africa
Storing data as big data in isolation lacks inherent value until it undergoes analysis to yield valuable insights. The main goal for organizations investing in big data analytics (BDA) for digital transformation is to enhance decision-making and generate organizational value. However, most organizat...
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| Format: | Thesis |
| Language: | English English |
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Department of Information Systems
2025
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