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The effect of digital nudging on the users of eCommerce websites in South Africa
Post pandemic, online shopping applications have seen a rise in consumer traffic over the past three years. E-commerce sales have grown by 35% year over year, with online penetration remaining 30% higher than pre-Covid levels (McKinsey & Company, 2021). In South Africa, e-commerce is driven by h...
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| Language: | English English |
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Department of Information Systems
2025
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