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The influence of social media marketing on the rise of emerging African Language repertoires in South African digital communication

The multilingual South African landscape is represented by the country's twelve official languages, of which nine are African languages. This landscape presents an opportunity for brands to foster inclusive communication with and amongst diverse communities. As global communication increasingly beco...

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Bibliographic Details
Main Author: Mokgesi-Selinga, Masabata
Other Authors: Hall, Martin
Format: Thesis
Language:English
English
Published: Graduate School of Business (GSB) 2025
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