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Hybrid organisations in global value chains: insights from Uganda's coffee sector

Global value chains (GVCs) represent a core paradox of modern capitalism. While they generate employment opportunities in emerging economies, they also contribute to systemic inequalities, precarious labour, and environmental degradation. In response, upgrading has been proposed as a strategy for or...

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Main Author: Mukanza, Patrick
Other Authors: Surmeier, Annika
Format: Thesis
Language:English
English
Published: Graduate School of Business (GSB) 2026
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access_status_str Open Access
author Mukanza, Patrick
author2 Surmeier, Annika
author_browse Mukanza, Patrick
Surmeier, Annika
author_facet Surmeier, Annika
Mukanza, Patrick
author_sort Mukanza, Patrick
collection Thesis
description Global value chains (GVCs) represent a core paradox of modern capitalism. While they generate employment opportunities in emerging economies, they also contribute to systemic inequalities, precarious labour, and environmental degradation. In response, upgrading has been proposed as a strategy for organisations to improve their position, capture value, and address social or environmental concerns. Hybrid organisations, those blending commercial and social goals, are increasingly recognised as important actors capable of challenging dominant GVC dynamics by promoting inclusive and sustainable upgrading. However, their role in African contexts remains under-researched. This study addresses this gap by investigating how hybrid organisations in Uganda's coffee sector contribute to GVC upgrading processes, by focusing on the challenges and opportunities they encounter. Uganda's coffee sector, which supports 1.8 million smallholder households and accounts for 22% of the country's export earnings, faces challenges such as price volatility, unequal power relations between local and international actors, weak infrastructure, and climate threats. These difficulties are indicative of broader global inequalities, in which, smallholder farmers in the global South commonly create value that is largely captured in the global North. Drawing on 49 interviews conducted across Uganda, the United Kingdom, and the United States, with stakeholders including farmers, hybrid organisation managers, industry experts, state actors, and international traders, the study applies a value chain analysis and examines 13 hybrid organisations using a comparative case study approach. Empirically, the findings show that hybrid organisations, positioned between smallholder farmers and international traders, contribute to economic upgrading by engaging in functional upgrading strategies such as domestic roasting, direct trade to consumer markets, and moving processing stages closer to origin. They also seek to enhance value capture at the local level by strengthening farmers' capabilities in quality control and post-harvest handling, which contributes to both product and process upgrading. In terms of social and economic upgrading, hybrids support more stable and inclusive farmer participation in the value chain by extending microloans, offering pre-financing to support farm-level investments, and providing agronomic training that strengthens farmers' agency and market positioning. Environmental upgrading is also promoted by hybrids through the adoption of climate- resilient practices, including agroforestry, composting, and soil management, which help farmers adapt to climate threats while improving long-term productivity. Yet these efforts face constraints. These include limited access to affordable finance, especially among locally embedded hybrids, and policy directions that are not well aligned with the quality-focused, socially embedded strategies many hybrids pursue. Conceptually, the study shows that hybrid organisations do not simply operate in weak institutional environments, they emerge in response to them. In areas where public or market-based support structures fall short, hybrids have emerged and filled such gaps. Their ability to combine commercial and social goals, and to work collaboratively across sectors and actors, positions them as relevant partners in efforts to promote more inclusive and sustainable upgrading in coffee value chains.
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provenance_str_mv Harvested via OAI-PMH from UCTD — University of Cape Town Open Access Repository
publishDate 2026
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spelling oai:open.uct.ac.za:11427/42519 Hybrid organisations in global value chains: insights from Uganda's coffee sector Mukanza, Patrick Surmeier, Annika Uganda Coffee sector Global value chains (GVCs) represent a core paradox of modern capitalism. While they generate employment opportunities in emerging economies, they also contribute to systemic inequalities, precarious labour, and environmental degradation. In response, upgrading has been proposed as a strategy for organisations to improve their position, capture value, and address social or environmental concerns. Hybrid organisations, those blending commercial and social goals, are increasingly recognised as important actors capable of challenging dominant GVC dynamics by promoting inclusive and sustainable upgrading. However, their role in African contexts remains under-researched. This study addresses this gap by investigating how hybrid organisations in Uganda's coffee sector contribute to GVC upgrading processes, by focusing on the challenges and opportunities they encounter. Uganda's coffee sector, which supports 1.8 million smallholder households and accounts for 22% of the country's export earnings, faces challenges such as price volatility, unequal power relations between local and international actors, weak infrastructure, and climate threats. These difficulties are indicative of broader global inequalities, in which, smallholder farmers in the global South commonly create value that is largely captured in the global North. Drawing on 49 interviews conducted across Uganda, the United Kingdom, and the United States, with stakeholders including farmers, hybrid organisation managers, industry experts, state actors, and international traders, the study applies a value chain analysis and examines 13 hybrid organisations using a comparative case study approach. Empirically, the findings show that hybrid organisations, positioned between smallholder farmers and international traders, contribute to economic upgrading by engaging in functional upgrading strategies such as domestic roasting, direct trade to consumer markets, and moving processing stages closer to origin. They also seek to enhance value capture at the local level by strengthening farmers' capabilities in quality control and post-harvest handling, which contributes to both product and process upgrading. In terms of social and economic upgrading, hybrids support more stable and inclusive farmer participation in the value chain by extending microloans, offering pre-financing to support farm-level investments, and providing agronomic training that strengthens farmers' agency and market positioning. Environmental upgrading is also promoted by hybrids through the adoption of climate- resilient practices, including agroforestry, composting, and soil management, which help farmers adapt to climate threats while improving long-term productivity. Yet these efforts face constraints. These include limited access to affordable finance, especially among locally embedded hybrids, and policy directions that are not well aligned with the quality-focused, socially embedded strategies many hybrids pursue. Conceptually, the study shows that hybrid organisations do not simply operate in weak institutional environments, they emerge in response to them. In areas where public or market-based support structures fall short, hybrids have emerged and filled such gaps. Their ability to combine commercial and social goals, and to work collaboratively across sectors and actors, positions them as relevant partners in efforts to promote more inclusive and sustainable upgrading in coffee value chains. 2026-01-09T11:40:37Z 2026-01-09T11:40:37Z 2025 2026-01-09T10:05:45Z Thesis / Dissertation Masters Masters http://hdl.handle.net/11427/42519 en eng application/pdf Graduate School of Business (GSB) Faculty of Commerce University of Cape Town
spellingShingle Uganda
Coffee sector
Mukanza, Patrick
Hybrid organisations in global value chains: insights from Uganda's coffee sector
thesis_degree_str Master's
title Hybrid organisations in global value chains: insights from Uganda's coffee sector
title_full Hybrid organisations in global value chains: insights from Uganda's coffee sector
title_fullStr Hybrid organisations in global value chains: insights from Uganda's coffee sector
title_full_unstemmed Hybrid organisations in global value chains: insights from Uganda's coffee sector
title_short Hybrid organisations in global value chains: insights from Uganda's coffee sector
title_sort hybrid organisations in global value chains insights from uganda s coffee sector
topic Uganda
Coffee sector
url http://hdl.handle.net/11427/42519
work_keys_str_mv AT mukanzapatrick hybridorganisationsinglobalvaluechainsinsightsfromugandascoffeesector