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Breastfeeding experiences of call centre agents
Breastfeeding is one of the most effective strategies for improving infant nutrition and increasing child survival globally. Several experts consider breastfeeding to be the best way to feed a baby, as it provides numerous benefits to both the mother and the child. One of the main factors that contr...
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| Format: | Thesis |
| Language: | English English |
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School of Management Studies
2026
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| _version_ | 1867613172761886720 |
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| access_status_str | Open Access |
| author | Nkqayana, Siziphiwe |
| author2 | Jaga, Ameeta |
| author_browse | Jaga, Ameeta Nkqayana, Siziphiwe |
| author_facet | Jaga, Ameeta Nkqayana, Siziphiwe |
| author_sort | Nkqayana, Siziphiwe |
| collection | Thesis |
| description | Breastfeeding is one of the most effective strategies for improving infant nutrition and increasing child survival globally. Several experts consider breastfeeding to be the best way to feed a baby, as it provides numerous benefits to both the mother and the child. One of the main factors that contributes to the early weaning of breastfeeding infants in South Africa is the return to work. This study aimed to gain an in-depth understanding of the breastfeeding experiences of call centre agents when returning from maternity leave. This study employed a qualitative research method where seven semi-structured interviews were conducted with women who had a baby in the past two years and working in a call centre environment. Thematic analysis conducted on the data revealed three important themes: (1) Call Centre Policies and Feelings of Subordination Amongst Breastfeeding Women (2) Breastfeeding Support and Return to Work and (3) Call Centre Work Structure: Obstacles for Breastfeeding Moms. The study results revealed that the Covid-19 pandemic helped support breastfeeding because of the increased time at home as they were able to continue to breastfeed their babies while working from home, measures of trustworthiness and ethical considerations were adhered to throughout the study. |
| format | Thesis |
| id | oai:open.uct.ac.za:11427/42570 |
| institution | University of Cape Town (South Africa) |
| language | English eng |
| last_indexed | 2026-06-10T12:31:54.917Z |
| license_str | Not specified — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UCTD — University of Cape Town Open Access Repository |
| publishDate | 2026 |
| publishDateRange | 2026 |
| publishDateSort | 2026 |
| publisher | School of Management Studies |
| publisherStr | School of Management Studies |
| record_format | dspace |
| source_str | UCTD — University of Cape Town Open Access Repository |
| spelling | oai:open.uct.ac.za:11427/42570 Breastfeeding experiences of call centre agents Nkqayana, Siziphiwe Jaga, Ameeta Breastfeeding Call Centre Breastfeeding is one of the most effective strategies for improving infant nutrition and increasing child survival globally. Several experts consider breastfeeding to be the best way to feed a baby, as it provides numerous benefits to both the mother and the child. One of the main factors that contributes to the early weaning of breastfeeding infants in South Africa is the return to work. This study aimed to gain an in-depth understanding of the breastfeeding experiences of call centre agents when returning from maternity leave. This study employed a qualitative research method where seven semi-structured interviews were conducted with women who had a baby in the past two years and working in a call centre environment. Thematic analysis conducted on the data revealed three important themes: (1) Call Centre Policies and Feelings of Subordination Amongst Breastfeeding Women (2) Breastfeeding Support and Return to Work and (3) Call Centre Work Structure: Obstacles for Breastfeeding Moms. The study results revealed that the Covid-19 pandemic helped support breastfeeding because of the increased time at home as they were able to continue to breastfeed their babies while working from home, measures of trustworthiness and ethical considerations were adhered to throughout the study. 2026-01-14T08:20:03Z 2026-01-14T08:20:03Z 2025 2026-01-14T07:31:09Z Thesis / Dissertation Masters Masters http://hdl.handle.net/11427/42570 en eng application/pdf School of Management Studies Faculty of Commerce University of Cape Town |
| spellingShingle | Breastfeeding Call Centre Nkqayana, Siziphiwe Breastfeeding experiences of call centre agents |
| thesis_degree_str | Master's |
| title | Breastfeeding experiences of call centre agents |
| title_full | Breastfeeding experiences of call centre agents |
| title_fullStr | Breastfeeding experiences of call centre agents |
| title_full_unstemmed | Breastfeeding experiences of call centre agents |
| title_short | Breastfeeding experiences of call centre agents |
| title_sort | breastfeeding experiences of call centre agents |
| topic | Breastfeeding Call Centre |
| url | http://hdl.handle.net/11427/42570 |
| work_keys_str_mv | AT nkqayanasiziphiwe breastfeedingexperiencesofcallcentreagents |