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Component unit pricing theory

Building contractors are often commissioned using unit price based contracts. They, nevertheless, often compete on the basis of their overall project bids and yet are paid on the basis of these projectsâ constituent item prices. If a contractor decides these prices by way of applying an uneven mark-...

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Main Author: Cattell, David William
Other Authors: Bowen, Paul
Format: Thesis
Language:English
Published: Department of Construction Economics and Management 2014
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access_status_str Open Access
author Cattell, David William
author2 Bowen, Paul
author_browse Bowen, Paul
Cattell, David William
author_facet Bowen, Paul
Cattell, David William
author_sort Cattell, David William
collection Thesis
description Building contractors are often commissioned using unit price based contracts. They, nevertheless, often compete on the basis of their overall project bids and yet are paid on the basis of these projectsâ constituent item prices. If a contractor decides these prices by way of applying an uneven mark-up to their estimates of their costs, this is known as unbalanced bidding. This research provides proof and explanation that different item pricing scenarios produce different levels of reward for a contractor, whilst exposing them to different degrees of risk. The theory describes the three identified sources of these rewards as well as provides the first explanation of the risks. It has identified the three types of risk involved and provides a model by which both the rewards as well as these risks can now be measured given any item pricing scenario. The research has included a study of the mainstream microeconomic techniques of Modern Portfolio Theory, Value-at-Risk, as well as Cumulative Prospect Theory that are all suited to making decisions that involve trading-off prospective rewards against risk. These techniques are then incorporated into a model that serves to identify the one item pricing combination that will produce the optimum value of utility as will be best suited to a contractorâs risk profile. The research has included the development of software written especially for this purpose in Java so that this theory could be tested on a hypothetical project. A test produced an improvement of more than 150% on the present-value worth of the contractorâs profit from this project, if they apply this model compared to if they instead price the project in a balanced manner.
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institution University of Cape Town (South Africa)
language eng
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provenance_str_mv Harvested via OAI-PMH from UCTD — University of Cape Town Open Access Repository
publishDate 2014
publishDateRange 2014
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publisher Department of Construction Economics and Management
publisherStr Department of Construction Economics and Management
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spelling oai:open.uct.ac.za:11427/5072 Component unit pricing theory Cattell, David William Bowen, Paul Construction Economics and Management Building contractors are often commissioned using unit price based contracts. They, nevertheless, often compete on the basis of their overall project bids and yet are paid on the basis of these projectsâ constituent item prices. If a contractor decides these prices by way of applying an uneven mark-up to their estimates of their costs, this is known as unbalanced bidding. This research provides proof and explanation that different item pricing scenarios produce different levels of reward for a contractor, whilst exposing them to different degrees of risk. The theory describes the three identified sources of these rewards as well as provides the first explanation of the risks. It has identified the three types of risk involved and provides a model by which both the rewards as well as these risks can now be measured given any item pricing scenario. The research has included a study of the mainstream microeconomic techniques of Modern Portfolio Theory, Value-at-Risk, as well as Cumulative Prospect Theory that are all suited to making decisions that involve trading-off prospective rewards against risk. These techniques are then incorporated into a model that serves to identify the one item pricing combination that will produce the optimum value of utility as will be best suited to a contractorâs risk profile. The research has included the development of software written especially for this purpose in Java so that this theory could be tested on a hypothetical project. A test produced an improvement of more than 150% on the present-value worth of the contractorâs profit from this project, if they apply this model compared to if they instead price the project in a balanced manner. 2014-07-31T10:34:29Z 2014-07-31T10:34:29Z 2009 Thesis http://hdl.handle.net/11427/5072 eng application/pdf Department of Construction Economics and Management Faculty of Engineering and the Built Environment University of Cape Town
spellingShingle Construction Economics and Management
Cattell, David William
Component unit pricing theory
title Component unit pricing theory
title_full Component unit pricing theory
title_fullStr Component unit pricing theory
title_full_unstemmed Component unit pricing theory
title_short Component unit pricing theory
title_sort component unit pricing theory
topic Construction Economics and Management
url http://hdl.handle.net/11427/5072
work_keys_str_mv AT cattelldavidwilliam componentunitpricingtheory