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Engaging customers and the public profile via social networking and micro-blogging websites
Includes abstract.
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| Main Author: | |
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| Other Authors: | |
| Format: | Thesis |
| Language: | English |
| Published: |
Department of Information Systems
2014
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| _version_ | 1867613172305756160 |
|---|---|
| access_status_str | Open Access |
| author | Joshua, Garth Robin-Carl |
| author2 | Cloete, Eric |
| author_browse | Cloete, Eric Joshua, Garth Robin-Carl |
| author_facet | Cloete, Eric Joshua, Garth Robin-Carl |
| author_sort | Joshua, Garth Robin-Carl |
| collection | Thesis |
| description | Includes abstract. |
| format | Thesis |
| id | oai:open.uct.ac.za:11427/5645 |
| institution | University of Cape Town (South Africa) |
| language | eng |
| last_indexed | 2026-06-10T12:31:54.917Z |
| license_str | Not specified — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UCTD — University of Cape Town Open Access Repository |
| publishDate | 2014 |
| publishDateRange | 2014 |
| publishDateSort | 2014 |
| publisher | Department of Information Systems |
| publisherStr | Department of Information Systems |
| record_format | dspace |
| source_str | UCTD — University of Cape Town Open Access Repository |
| spelling | oai:open.uct.ac.za:11427/5645 Engaging customers and the public profile via social networking and micro-blogging websites Joshua, Garth Robin-Carl Cloete, Eric Information Systems Includes abstract. Includes bibliographical references. Online social networks and micro-blogs are becoming increasingly important to organisationswithin the marketing process enabling business to conduct marketing research, marketingcommunications and customer service. There remains paucity in the body of knowledge as tohow organisations in South Africa are using specific social media technologies to conductsocial media marketing. This research report takes a specific focus on the micro-blogging andsocial networking phenomena and addresses the problem: What are the differences betweenorganisations utilizing social networking and those utilizing micro-blogging, to conductmarket research, marketing communications and deal with customer complaints in SouthAfrica?A review of the literature informed the research study that organisations use a variety of toolsand techniques in researching customers on social media platforms. Micro-blogging andsocial networking services were found to be valid channels for organisations to communicatemarketing information as well as deal with customer complaints due to product/serviceproblems. The study design allowed the collected data to be quantitatively analysedmeasuring independence between organisations using micro-blogging and social networkingservices within the marketing process. 2014-07-31T12:16:59Z 2014-07-31T12:16:59Z 2013 Master Thesis Masters MCom http://hdl.handle.net/11427/5645 eng application/pdf Department of Information Systems Faculty of Commerce University of Cape Town |
| spellingShingle | Information Systems Joshua, Garth Robin-Carl Engaging customers and the public profile via social networking and micro-blogging websites |
| thesis_degree_str | Master's |
| title | Engaging customers and the public profile via social networking and micro-blogging websites |
| title_full | Engaging customers and the public profile via social networking and micro-blogging websites |
| title_fullStr | Engaging customers and the public profile via social networking and micro-blogging websites |
| title_full_unstemmed | Engaging customers and the public profile via social networking and micro-blogging websites |
| title_short | Engaging customers and the public profile via social networking and micro-blogging websites |
| title_sort | engaging customers and the public profile via social networking and micro blogging websites |
| topic | Information Systems |
| url | http://hdl.handle.net/11427/5645 |
| work_keys_str_mv | AT joshuagarthrobincarl engagingcustomersandthepublicprofileviasocialnetworkingandmicrobloggingwebsites |