Govender, K. K., & Brice, H. (2014). Managing service quality by managing the service encounter: A case study of commercial banks in South Africa. Marketing.
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Chicago Style (17th ed.) Citation
Govender, Krishna K., and H. Brice. Managing Service Quality by Managing the Service Encounter: A Case Study of Commercial Banks in South Africa. Marketing, 2014.
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MLA (9th ed.) Citation
Govender, Krishna K., and H. Brice. Managing Service Quality by Managing the Service Encounter: A Case Study of Commercial Banks in South Africa. Marketing, 2014.
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Warning: These citations may not always be 100% accurate.