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Social and economic aspects of monopoly and pluralism in television broadcasting : a South African marketing perspective
Since the appointment of a Commission of Inquiry in 1969 to consider the desirability or otherwise of introducing a television service in South Africa and the subsequent establishment of television in the Republic in 1976, no official policy statement has been announced on possible future television...
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| Format: | Thesis |
| Language: | English |
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School of Economics
2014
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| _version_ | 1867613225273524224 |
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| access_status_str | Open Access |
| author | McCarney, L J (Lawrence Joseph) |
| author2 | Gurzynski, Ben |
| author_browse | Gurzynski, Ben McCarney, L J (Lawrence Joseph) |
| author_facet | Gurzynski, Ben McCarney, L J (Lawrence Joseph) |
| author_sort | McCarney, L J (Lawrence Joseph) |
| collection | Thesis |
| description | Since the appointment of a Commission of Inquiry in 1969 to consider the desirability or otherwise of introducing a television service in South Africa and the subsequent establishment of television in the Republic in 1976, no official policy statement has been announced on possible future television developments. This study's main contribution to knowledge is in attempting to provide a framework for such development, based on an evaluation of relevant television system experience. In addition, this dissertation attempts to measure public attitudes to television's performance, organisation and regulation after eight years of operation. To date, no published research exists on these aspects of television broadcasting in South Africa. In this dissertation, an historic and contemporary analysis of selected television systems, a social and economic justification for moving South Africa from its present monopoly broadcasting structure is presented. A synthesis of television experience with particular reference to Australia, the United Kingdom and the United States is evolved, suggesting how this transition to a plural system, permitting independent television broadcasting, might be achieved. The resulting proposal recommends that the South African Broadcasting Corporation (SABC) should remain the principal instrument of national broadcasting, but entry should be granted to a regional television service based on the major metropolitan centres. This independent service should have the capacity for national broadcasting of programmes through network arrangements. The alternative service would be formed by a partnership of state and private sector interests with the Afrikaans and English press groups having a significant role in the latter. The system calls for the utilisation of a domestic communications satellite for efficient distribution of both SABC and independent television channels. |
| format | Thesis |
| id | oai:open.uct.ac.za:11427/8371 |
| institution | University of Cape Town (South Africa) |
| language | eng |
| last_indexed | 2026-06-10T12:32:45.765Z |
| license_str | Not specified — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UCTD — University of Cape Town Open Access Repository |
| publishDate | 2014 |
| publishDateRange | 2014 |
| publishDateSort | 2014 |
| publisher | School of Economics |
| publisherStr | School of Economics |
| record_format | dspace |
| source_str | UCTD — University of Cape Town Open Access Repository |
| spelling | oai:open.uct.ac.za:11427/8371 Social and economic aspects of monopoly and pluralism in television broadcasting : a South African marketing perspective McCarney, L J (Lawrence Joseph) Gurzynski, Ben Marketing Since the appointment of a Commission of Inquiry in 1969 to consider the desirability or otherwise of introducing a television service in South Africa and the subsequent establishment of television in the Republic in 1976, no official policy statement has been announced on possible future television developments. This study's main contribution to knowledge is in attempting to provide a framework for such development, based on an evaluation of relevant television system experience. In addition, this dissertation attempts to measure public attitudes to television's performance, organisation and regulation after eight years of operation. To date, no published research exists on these aspects of television broadcasting in South Africa. In this dissertation, an historic and contemporary analysis of selected television systems, a social and economic justification for moving South Africa from its present monopoly broadcasting structure is presented. A synthesis of television experience with particular reference to Australia, the United Kingdom and the United States is evolved, suggesting how this transition to a plural system, permitting independent television broadcasting, might be achieved. The resulting proposal recommends that the South African Broadcasting Corporation (SABC) should remain the principal instrument of national broadcasting, but entry should be granted to a regional television service based on the major metropolitan centres. This independent service should have the capacity for national broadcasting of programmes through network arrangements. The alternative service would be formed by a partnership of state and private sector interests with the Afrikaans and English press groups having a significant role in the latter. The system calls for the utilisation of a domestic communications satellite for efficient distribution of both SABC and independent television channels. 2014-10-11T12:13:58Z 2014-10-11T12:13:58Z 1984 Doctoral Thesis Doctoral PhD http://hdl.handle.net/11427/8371 eng application/pdf School of Economics Faculty of Commerce University of Cape Town |
| spellingShingle | Marketing McCarney, L J (Lawrence Joseph) Social and economic aspects of monopoly and pluralism in television broadcasting : a South African marketing perspective |
| thesis_degree_str | Doctoral |
| title | Social and economic aspects of monopoly and pluralism in television broadcasting : a South African marketing perspective |
| title_full | Social and economic aspects of monopoly and pluralism in television broadcasting : a South African marketing perspective |
| title_fullStr | Social and economic aspects of monopoly and pluralism in television broadcasting : a South African marketing perspective |
| title_full_unstemmed | Social and economic aspects of monopoly and pluralism in television broadcasting : a South African marketing perspective |
| title_short | Social and economic aspects of monopoly and pluralism in television broadcasting : a South African marketing perspective |
| title_sort | social and economic aspects of monopoly and pluralism in television broadcasting a south african marketing perspective |
| topic | Marketing |
| url | http://hdl.handle.net/11427/8371 |
| work_keys_str_mv | AT mccarneyljlawrencejoseph socialandeconomicaspectsofmonopolyandpluralismintelevisionbroadcastingasouthafricanmarketingperspective |