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The relationship between marketing orientation and export success among manufacturing companies in the Western Cape
Bibliography: leaves 330-342.
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| Main Author: | |
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| Other Authors: | |
| Format: | Thesis |
| Language: | English |
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School of Management Studies
2014
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| _version_ | 1867613302171893760 |
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| access_status_str | Open Access |
| author | Bothma, Cornelius Henry |
| author2 | Brice, Helen |
| author_browse | Bothma, Cornelius Henry Brice, Helen |
| author_facet | Brice, Helen Bothma, Cornelius Henry |
| author_sort | Bothma, Cornelius Henry |
| collection | Thesis |
| description | Bibliography: leaves 330-342. |
| format | Thesis |
| id | oai:open.uct.ac.za:11427/8376 |
| institution | University of Cape Town (South Africa) |
| language | eng |
| last_indexed | 2026-06-10T12:33:59.204Z |
| license_str | Not specified — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UCTD — University of Cape Town Open Access Repository |
| publishDate | 2014 |
| publishDateRange | 2014 |
| publishDateSort | 2014 |
| publisher | School of Management Studies |
| publisherStr | School of Management Studies |
| record_format | dspace |
| source_str | UCTD — University of Cape Town Open Access Repository |
| spelling | oai:open.uct.ac.za:11427/8376 The relationship between marketing orientation and export success among manufacturing companies in the Western Cape Bothma, Cornelius Henry Brice, Helen Export marketing Bibliography: leaves 330-342. In 1985, the writer joined the Department of Trade and Industry (DTI) as an export trade advisor in the Western Cape Regional Office. The function of this position is to encourage companies to export and to assist companies registered as exporters with their export endeavours. In this capacity, the writer came into contact with more than 1,000 companies covering a wide range of products, problems, attitudes and situations. It became apparent to the writer that a large number of these companies lacked a marketing orientation in their export activities. There also appeared to be a poor success rate among these exporters in that probably as many as half of the number of registered exporters never achieved any export sales and of the remaining exporters only a few obtained substantial, ongoing and profitable sales abroad. The writer believed that if these companies approached their export activities in a more marketing orientated fashion, their success rate would be significantly improved. This begged the question as to whether a relationship actually exists between export marketing orientation and export success. It is the abovementioned relationship that this study primarily addresses. It was decided to keep the scope of this study confined to manufacturing companies in the Western Cape registered as exporters with the DTI. 2014-10-11T12:15:22Z 2014-10-11T12:15:22Z 1988 Master Thesis Masters MBusSc http://hdl.handle.net/11427/8376 eng application/pdf School of Management Studies Faculty of Commerce University of Cape Town |
| spellingShingle | Export marketing Bothma, Cornelius Henry The relationship between marketing orientation and export success among manufacturing companies in the Western Cape |
| thesis_degree_str | Master's |
| title | The relationship between marketing orientation and export success among manufacturing companies in the Western Cape |
| title_full | The relationship between marketing orientation and export success among manufacturing companies in the Western Cape |
| title_fullStr | The relationship between marketing orientation and export success among manufacturing companies in the Western Cape |
| title_full_unstemmed | The relationship between marketing orientation and export success among manufacturing companies in the Western Cape |
| title_short | The relationship between marketing orientation and export success among manufacturing companies in the Western Cape |
| title_sort | relationship between marketing orientation and export success among manufacturing companies in the western cape |
| topic | Export marketing |
| url | http://hdl.handle.net/11427/8376 |
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