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The megatext : towards a literary theory of the media
Includes bibliographical references (leaves 169-172).
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
Centre for Film and Media Studies
2014
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| _version_ | 1867613277842833408 |
|---|---|
| access_status_str | Open Access |
| author | Iqani, Mehitabel |
| author_browse | Iqani, Mehitabel |
| author_facet | Iqani, Mehitabel |
| author_sort | Iqani, Mehitabel |
| collection | Thesis |
| description | Includes bibliographical references (leaves 169-172). |
| format | Thesis |
| id | oai:open.uct.ac.za:11427/8658 |
| institution | University of Cape Town (South Africa) |
| language | eng |
| last_indexed | 2026-06-10T12:33:35.758Z |
| license_str | Not specified — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UCTD — University of Cape Town Open Access Repository |
| publishDate | 2014 |
| publishDateRange | 2014 |
| publishDateSort | 2014 |
| publisher | Centre for Film and Media Studies |
| publisherStr | Centre for Film and Media Studies |
| record_format | dspace |
| source_str | UCTD — University of Cape Town Open Access Repository |
| spelling | oai:open.uct.ac.za:11427/8658 The megatext : towards a literary theory of the media Iqani, Mehitabel Media Studies Includes bibliographical references (leaves 169-172). The Megatext: Towards a Literary Theory of the Media argues for a new conception of the media landscape; one that manages to critically engage the mass dimensions of the contemporary phenomenon of media without losing the value of particular socio-economic and cultorological approaches that have been established in the field thus far. Initially, the thesis reviews current approaches to media studies, including structural, sociological and philosophical approaches. Then, through a technique of descriptive observation gleaned from practical experience in the media field, a current snapshot of the contemporary media landscape is offered, with key defining characteristics outlined, which are used to categorise various instances of media into what is termed "the media matrix". Thereafter, with the aim of developing a theoretical approach that is conceptually large enough to assess the media as a broadly textual phenomenon, literary theories of textuality and inter-textuality are discussed in the framework of contemporary media production and consumption patterns and applied to the common media text. Once it has been established that the myriad of media texts that exist are indeed connected in a variety of inter-textual ways. an in-depth discussion of the various contextual, or supra-textual, realities that unite media into the megatext are discussed. This discussion largely deals with issues of authorship and readership and also draws on literary theories dealing with the same. Finally, the thesis concludes by offering a definition of the megatext, a definition that it is argued could form the basis for further theoretical, textual and literary explorations of the contemporary phenomenon of mass media. 2014-10-21T06:52:03Z 2014-10-21T06:52:03Z 2005 Master Thesis Masters MA http://hdl.handle.net/11427/8658 eng application/pdf Centre for Film and Media Studies Faculty of Humanities University of Cape Town |
| spellingShingle | Media Studies Iqani, Mehitabel The megatext : towards a literary theory of the media |
| thesis_degree_str | Master's |
| title | The megatext : towards a literary theory of the media |
| title_full | The megatext : towards a literary theory of the media |
| title_fullStr | The megatext : towards a literary theory of the media |
| title_full_unstemmed | The megatext : towards a literary theory of the media |
| title_short | The megatext : towards a literary theory of the media |
| title_sort | megatext towards a literary theory of the media |
| topic | Media Studies |
| url | http://hdl.handle.net/11427/8658 |
| work_keys_str_mv | AT iqanimehitabel themegatexttowardsaliterarytheoryofthemedia AT iqanimehitabel megatexttowardsaliterarytheoryofthemedia |